Prior to Top 10 Hits, I was not a very big Prince Rama fan. Their slow, psychedelic dirges had heavy Indian influence--which makes sense, because the Larson sisters were raised on a Hare Krishna base. But this album truly is a step in a new direction, and to great success. The album lives up to its name: it tries to chronicle the 2012 apocalypse (as though it had already happened), and takes place in an alternate timeline. Ten fictional bands (each with its own story and sound) are "channeled in a series of seances". The stories and images are unique, and the vinyl comes with an insert with lyrics and pictures on it. It covers many genres, from bustling synth-pop to some Arabic-sounding hip-hop-ish... It's hard to put into words. Listening to samples is HIGHLY recommended, because this isn't an album intended for everybody. However, the album does have something for everybody. Two days in, I already know the album front to back. It's pretty short, but it's very much worth it. The vinyl has a digital download, and it sounds so warm and full on vinyl. It is continuous front-to-back.
Every time I hear the songs, I can't help but picture the stories. And it truly feels like ten different bands--from the free-loving I.M.M.O.R.T.A.L.I.F.E cult to the strange blinking lights at a Sioux reservation, Black Elk Speaks, the concept of the album is an original setting for some phenomenal songs. This isn't an album for everybody, but it is an album you should definitely give a chance.