Toni & Guy TGDR5352UK 2000W A/C Professional Hair Dryer

Designed to marry professional results with a modern edge, the range encompasses the latest in technological advancement and is inspired by the latest innovations in hairdressing and fashion.

Sacha Mascolo-Tarbuck's ‘Signature' Range
As the creative mind behind TONI&GUY, Global Creative Director, Sacha Mascolo-Tarbuck has combined her unique experience, expertise and knowledge, to personally create a capsule collection of electrical products that reflect her own definition of the ultimate straightener and hairdryer.

With a career spanning 20 years, Sacha was literally born into hairdressing and has proved to have the creative vision, talent and direction to surpass her peers enabling TONI&GUY to become a SuperBrand*.

With the launch of her first ever signature range of electricals Sacha is able to share her trade secrets. Aesthetically enhanced with a sophisticated, soft touch, rubberised finish for optimum control, the Signature Professional Straightening Iron and Dryer offers the ultimate styling duo for that professional result.

"As Official Haircare Sponsors to London Fashion Week, we are leaders in fashion and creators of new trends, an achievement which is only made possible with the right styling tools. I am thrilled to be launching a range of electricals which has been designed and developed to the very highest standard, allowing salon style results at home. I believe in continuous improvement and innovation."

Sacha Mascolo-Tarbuck, Global Creative Director TONI&GUY

"Everyone needs a great hairdryer as it's a crucial element to any hairstyling routine and should guarantee quality with durability."

All hair types will benefit from this long-life powerful hairdryer. Encompassing a 2000watt AC salon motor, variable speed and heat settings that include a turbo speed setting for extra styling power plus a cool-shot to set your style.

Features include:

• Concentrator nozzle for defined styling and faster drying
• 2000 watt AC motor
• Turbo Shot for extra power
• True cool shot for setting your style
• Removable rear filter for easy cleaning
• 3m cable and hang up loop
• Three year guarantee

Global Creative Director
As the daughter of founder Toni Mascolo, Sacha Mascolo-Tarbuck was literally born into hairdressing and her experience in the hair industry spans over 17 years. By an early age she had already proved to have the creative vision and talent to surpass her piers and the direction needed to make a SuperBrand*.

The youngest-ever winner (aged just 19) of Newcomer of the Year at the British Hairdressing Awards, she has been nominated for Avant Garde Hairdresser of the Year three times and British Hairdresser of the Year twice.

With her International Artistic team, she has won Art Team of the Year eleven times. Recently Sacha added the highly coveted Creative Head ‘Most wanted Look of the Year' for an image she produced in a collaboration with Vogue and also Hair Magazine's ‘Nationwide Salon Group of the Year' to add to the company's many awards and accolades.

Editorial Profile
Sacha has worked closely with photographic guru David Bailey as a session stylist on a number of high profile magazines and her celebrity client list has included Erin O'Connor, Helena Christensen, Jamelia, Jerry Hall, Liz Jagger, Sadie Frost and Cat Deeley. Recent editorial credits include British Vogue (with the brand completing a second summer beauty supplement this year), Italian Vogue, L'Uomo, Harpers Bazaar, tattler, Wig, Elle, The Sunday Telegraph - plus shows for Calvin Klein, Prada, Versace, and Helmut Lang. Plus her ad campaigns feature in all of the most high profile fashion and style titles seasonally.

Other press coverage includes regular columns in the hair consumer press, trade coverage weekly/monthly and quotes in all the beauty magazines. She also has a high media profile in most of the 34 countries TONI&GUY operates in.

Image creation
Sacha's creative projects include her recent collaboration with esteemed Australian fashion photographer Troyt Coburn, to create the company's 07/08 Education collection. Through Sacha's work with numerous fashion photographers, she interprets current catwalk trends to create strong and commercially aware images that have global appeal. Her ability to know instinctively what looks great and guard the image of everything and anything, TONI&GUY has even seen her take on the role as Editor-in Chief of the company's award-winning consumer magazine.

In 2006, Sacha's artistic direction saw the company add to its credentials the desirable title of CoolBrand* to its SuperBrand* status, in recognition of the company's reputation as one of the UK's coolest brands. Her directional approach has also led to the brand's sponsorship of the UK's premier fashion event London Fashion Week, with TONI&GUY as Official Haircare Sponsor to London Fashion Week and Week End for what is now approaching a seventh season.

In 2007 Sacha was nominated for the Hair Magazine Awards ‘Hairdresser of the Year', The UK's ‘Most Wanted' Look of The Year and the British Hairdressing Awards ‘Artistic Team of the Year' as well as winning the title of ‘Image of the Year' from the Fellowship of British Hairdressers.

London Fashion Week
Official Haircare Sponsor to London Fashion Week and London Fashion weekend TONI&GUY remains committed to its involvement in, and vision to link, the fashion industry with hairdressing.

Having completed eight successful seasons, the TONI&GUY session team work on almost 40 shows a year in the UK alone, supporting key British design talent including both Gareth Pugh and Giles Deacon.

SuperBrands
SuperBrands is an independent arbiter on branding. It promotes the discipline of branding and pays tribute to exceptional brands around the world. The organisation grants SuperBrand status to brands considered to warrant that award, by independent and voluntary councils. Only those brands that score highly qualify to be invited to become involved.

TONI&GUY has been awarded SuperBrand status twice in both 2005 and 2008.