Amazon.co.uk Review
Baroness Greenfield, Professor of Pharmacology at Oxford and Director of the Royal Institution of Great Britain is very well placed and qualified as a neuroscientist and acclaimed writer (The Private Life of the Brain) to do some serious star-gazing, only what she is looking at is very grounded at the personal level and the here and now. Her wide and informed perspective runs from gadgets and gizmos to terrorism via DNA and the cyberworld. According to our response to such future changes we can be categorised as technophiles, technophobes or cynics according to Susan Greenfield. But as she rightly points out, the main danger is going to be the growing divide between the technologically advanced world and the rest which will, as she says, be the vast majority. The great challenge for the future is how to avoid the descent into a very dangerous schism between a relatively small developed world locked into economic growth to feed its lifestyle and the ever-growing underdeveloped world that will be increasingly excluded by poverty.
Tomorrow's People is a thought-provoking and challenging book. It can be uncomfortable reading especially as it demands that we think about and make personal decisions about these hugely important issues that will increasingly impact on future generations. As Susan Greenfield warns, "the bottom line of this book is that the private ego is the most precious thing we each have, and it is far more vulnerable now than ever before". --Douglas Palmer
