Tomorrow People: Mapping the Needs and Desires of Tomorrow's Customers Now: Amazon.co.uk: Mr Martin Raymond: Books

Frequently Bought Together

Product Description

Review

"What Richard Pascale did in applying nature's living systems to business models, Martin Raymond does for the future of marketing and brand development. This is the closest you will get to finding out who your customers will be tomorrow, what their aspirations and prejudices will be and how your business can provide the products and services that will capture their money."
Director Magazine, Oct 2003
"Martin Raymond is something between scientist and wizard: He decodes and translates tomorrow’s consumer attitudes with intelligence and wit. He uses his phenomenal cultural insight to challenge and inspire. This book will become a "must-read" for the brand architects of the future."

Susanne Tide-Frater, Head of Creative Direction, Selfridges

"The Tomorrow People is a vital and engaging look at how you can gather knowledge today to ensure that, your brand, your product, your service, is relevant and attractive to the customer of tomorrow."
Mark Delaney, Samsung Design Europe

Martin has produced such a practical account of contemporary research and trend techniques that, if he is not careful, he’ll be doing himself out of a job – essential reading for anyone wishing to update their thinking"
Jeremy Brown – Sense Worldwide

"The Tomorrow People is for those who want to acquire the ability to read and mine the future to deliver success today. The book is perceptive and practical. It demystifies what good forecasting and trend analysis is about and more importantly, empower the readers to do it themselves. Raymond has done the formidable job of laying bare the paths to future on plain paper."
John Williamson, Board Director, Wolff Olins

"What [companies] really need to do is understand consumer's lives and fit their brands into them. They need to be trend watchers; they need to be ethnographers; they need to be culturally savvy. But they don't have the skills."
The Financial Times

Review

"What Richard Pascale did in applying nature's living systems to business models, Martin Raymond does for the future of marketing and brand development. This is the closest you will get to finding out who your customers will be tomorrow, what their aspirations and prejudices will be and how your business can provide the products and services that will capture their money." Director Magazine, Oct 2003 "Martin Raymond is something between scientist and wizard: He decodes and translates tomorrow's consumer attitudes with intelligence and wit. He uses his phenomenal cultural insight to challenge and inspire. This book will become a "must-read" for the brand architects of the future." Susanne Tide-Frater, Head of Creative Direction, Selfridges "The Tomorrow People is a vital and engaging look at how you can gather knowledge today to ensure that, your brand, your product, your service, is relevant and attractive to the customer of tomorrow." Mark Delaney, Samsung Design Europe Martin has produced such a practical account of contemporary research and trend techniques that, if he is not careful, he'll be doing himself out of a job -- essential reading for anyone wishing to update their thinking" Jeremy Brown -- Sense Worldwide "The Tomorrow People is for those who want to acquire the ability to read and mine the future to deliver success today. The book is perceptive and practical. It demystifies what good forecasting and trend analysis is about and more importantly, empower the readers to do it themselves. Raymond has done the formidable job of laying bare the paths to future on plain paper." John Williamson, Board Director, Wolff Olins "What [companies] really need to do is understand consumer's lives and fit their brands into them. They need to be trend watchers; they need to be ethnographers; they need to be culturally savvy. But they don't have the skills." The Financial Times

See all Product Description

Inside This Book (Learn More)