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“Nobody knows better than Bruce Sterling how thin the membrane between science fiction and real life has become, a state he correctly depicts as both thrilling and terrifying in this frisky, literate, clear-eyed sketch of the next half-century. Like all of the most interesting futurists, Sterling isn’t just talking about machines and biochemistry: what he really cares about are the interstices of technology with culture and human history.” -Kurt Andersen, author of Turn of the Century
Visionary author Bruce Sterling views the future like no other writer. In his first nonfiction book since his classic The Hacker Crackdown, Sterling describes the world our children might be living in over the next fifty years and what to expect next in culture, geopolitics, and business.
Time calls Bruce Sterling “one of America’s best-known science fiction writers and perhaps the sharpest observer of our media-choked culture working today in any genre.” Tomorrow Now is, as Sterling wryly describes it, “an ambitious, sprawling effort in thundering futurist punditry, in the pulsing vein of the futurists I’ve read and admired over the years: H. G. Wells, Arthur C. Clarke, and Alvin Toffler; Lewis Mumford, Reyner Banham, Peter Drucker, and Michael Dertouzos. This book asks the future two questions: What does it mean? and How does it feel? ”
Taking a cue from one of William Shakespeare’s greatest soliloquies, Sterling devotes one chapter to each of the seven stages of humanity: birth, school, love, war, politics, business, and old age. As our children progress through Sterling’s Shakespearean life cycle, they will encounter new products; new weapons; new crimes; new moral conundrums, such as cloning and genetic alteration; and new political movements, which will augur the way wars of the future will be fought.
Here are some of the author’s predictions:
• Human clone babies will grow into the bitterest and surliest adolescents ever.
• Microbes will be more important than the family farm.
• Consumer items will look more and more like cuddly, squeezable pets.
• Tomorrow’s kids will learn more from randomly clicking the Internet than they ever will from their textbooks.
• Enemy governments will be nice to you and will badly want your tourist money, but global outlaws will scheme to kill you, loudly and publicly, on their Jihad TVs.
• The future of politics is blandness punctuated with insanity.
The future of activism belongs to a sophisticated, urbane global network that can make money—the Disney World version of Al Qaeda.
Tomorrow Now will change the way you think about the future and our place in it.
From the Hardcover edition.
Visionary author Bruce Sterling views the future like no other writer. In his first nonfiction book since his classic The Hacker Crackdown, Sterling describes the world our children might be living in over the next fifty years and what to expect next in culture, geopolitics, and business.
Time calls Bruce Sterling “one of America’s best-known science fiction writers and perhaps the sharpest observer of our media-choked culture working today in any genre.” Tomorrow Now is, as Sterling wryly describes it, “an ambitious, sprawling effort in thundering futurist punditry, in the pulsing vein of the futurists I’ve read and admired over the years: H. G. Wells, Arthur C. Clarke, and Alvin Toffler; Lewis Mumford, Reyner Banham, Peter Drucker, and Michael Dertouzos. This book asks the future two questions: What does it mean? and How does it feel? ”
Taking a cue from one of William Shakespeare’s greatest soliloquies, Sterling devotes one chapter to each of the seven stages of humanity: birth, school, love, war, politics, business, and old age. As our children progress through Sterling’s Shakespearean life cycle, they will encounter new products; new weapons; new crimes; new moral conundrums, such as cloning and genetic alteration; and new political movements, which will augur the way wars of the future will be fought.
Here are some of the author’s predictions:
• Human clone babies will grow into the bitterest and surliest adolescents ever.
• Microbes will be more important than the family farm.
• Consumer items will look more and more like cuddly, squeezable pets.
• Tomorrow’s kids will learn more from randomly clicking the Internet than they ever will from their textbooks.
• Enemy governments will be nice to you and will badly want your tourist money, but global outlaws will scheme to kill you, loudly and publicly, on their Jihad TVs.
• The future of politics is blandness punctuated with insanity.
The future of activism belongs to a sophisticated, urbane global network that can make money—the Disney World version of Al Qaeda.
Tomorrow Now will change the way you think about the future and our place in it.
From the Hardcover edition.
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Customer Reviews
Most Helpful Customer Reviews
7 of 12 people found the following review helpful
Format:Paperback
Despite a few interesting paragraphs and some touches of genius, Sterling is unsystematic, lost in auto complacency and doesn't have a precise idea of what he really wants to say; worse, he cannot really envision the "next 50 years".
0 of 2 people found the following review helpful
Format:Paperback
The coming decades pose great promise and imminent peril, oracular sci-fi writer Bruce Sterling argues in this compelling critique of the state of the modern world. On the plus side, scientists someday might eliminate disease and allow people to live forever. In the debit column, people are burning so much fuel that humanity is setting itself up for extinction. Sterling combines the analytical acumen of a true visionary with the prose of a master craftsman in this fascinating work seasoned with first person anecdotes. As a futurist, Sterling is too savvy to make concrete predictions that soon might be proven wrong (though some of his U.S. political analysis is already losing topicality), so readers might find his approach a bit obtuse at times. But even Sterling's glancing blows connect. We recommend his intriguing analysis and conjectures to techies and to anyone else who seeks a literate look at what the future might hold.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5 reviews
17 of 18 people found the following review helpful
Amazing!
22 Jun 2006
Format:Paperback
Tomorrow Now is essentially a long and brilliant essay by Bruce Sterling, a noted science fiction writer and futurist covering some of his ideas of what the future may hold. Sterling very cleverly breaks the book into seven parts based upon a soliloquoy from Shakespeare covering the ages of man from birth to death, and wittily prophesies what life may shape itself into in our near future.
Two things struck me about this book. The first is that it is not nearly as focused on the next fifty years as the title purports. There is a fair deal of what the future may hold, but there is also a great deal of the present thrown in (especially in the soldier section), and some futurism that is more than 50 years out. Surprisingly this didn't bother me at all because his analysis of the present, especially an exposition on three different terrorists warlords, was fascinating, absolutely fascinating. This book ranges far and wide, and colors outside the lines of the 50 years stated, but I was glad it did as I read.
The second thing that struck me was that this is one of the most amazingly well-written books I've ever read. I am not sure I have ever read something as engaging, fascinating, informative and so easy to read at the same time. I have always enjoyed Sterling's fiction work but, frankly, the quality of this non-fiction book trumps his fictional stories. His writing style is very chatty, more or less as if you are sitting across the table from him, and at first this threw me. It's not something you expect in a science book. Yet once I adjusted I realized that this may be one of the clearest pieces of writing I have ever had the pleasure to read. When I say "pleasure to read" I actually mean it. That is a phrase far too over-used, but in choosing it I mean it literally: reading the words was a pleasure regardless of what he was talking about. His sentence construction and word choices were simply pleasurable to read in and of themself, and I have never seen adjectives used so well to create shades and nuances of meaning before.
Much of the speculation for the future involves biotechnology, changes in workplace dynamics, and what we actually produce, the change of market dynamics, consumerism to end-user, medical advances, and the rift between the New World Order (the first world) and the New World Disorder (the third world). If I had one reservation about this book it is that Sterling promised to show why the Islamic terrorism today will be irrelevant in the future. I don't think he ever really did that; he set the stage for it, and provided the backstory necessary to see the writing on the wall, but he never came out and posited why. I agree with him that the terrorism is not a long-term problem but it would have been nice to see him forcefully make that conclusion. That one quibble aside, this is a book that anyone who cares about current events, the future, or science will find compelling, interesting, and incredibly easy to understand and follow. This is a first class work and I highly recommend it.
Two things struck me about this book. The first is that it is not nearly as focused on the next fifty years as the title purports. There is a fair deal of what the future may hold, but there is also a great deal of the present thrown in (especially in the soldier section), and some futurism that is more than 50 years out. Surprisingly this didn't bother me at all because his analysis of the present, especially an exposition on three different terrorists warlords, was fascinating, absolutely fascinating. This book ranges far and wide, and colors outside the lines of the 50 years stated, but I was glad it did as I read.
The second thing that struck me was that this is one of the most amazingly well-written books I've ever read. I am not sure I have ever read something as engaging, fascinating, informative and so easy to read at the same time. I have always enjoyed Sterling's fiction work but, frankly, the quality of this non-fiction book trumps his fictional stories. His writing style is very chatty, more or less as if you are sitting across the table from him, and at first this threw me. It's not something you expect in a science book. Yet once I adjusted I realized that this may be one of the clearest pieces of writing I have ever had the pleasure to read. When I say "pleasure to read" I actually mean it. That is a phrase far too over-used, but in choosing it I mean it literally: reading the words was a pleasure regardless of what he was talking about. His sentence construction and word choices were simply pleasurable to read in and of themself, and I have never seen adjectives used so well to create shades and nuances of meaning before.
Much of the speculation for the future involves biotechnology, changes in workplace dynamics, and what we actually produce, the change of market dynamics, consumerism to end-user, medical advances, and the rift between the New World Order (the first world) and the New World Disorder (the third world). If I had one reservation about this book it is that Sterling promised to show why the Islamic terrorism today will be irrelevant in the future. I don't think he ever really did that; he set the stage for it, and provided the backstory necessary to see the writing on the wall, but he never came out and posited why. I agree with him that the terrorism is not a long-term problem but it would have been nice to see him forcefully make that conclusion. That one quibble aside, this is a book that anyone who cares about current events, the future, or science will find compelling, interesting, and incredibly easy to understand and follow. This is a first class work and I highly recommend it.
3 of 3 people found the following review helpful
Clever rundown to the ecological end
12 July 2007
Format:Paperback
The coming decades pose great promise and imminent peril, oracular sci-fi writer Bruce Sterling argues in this compelling critique of the state of the modern world. On the plus side, scientists someday might eliminate disease and allow people to live forever. In the debit column, people are burning so much fuel that humanity is setting itself up for extinction. Sterling combines the analytical acumen of a true visionary with the prose of a master craftsman in this fascinating work seasoned with first person anecdotes. As a futurist, Sterling is too savvy to make concrete predictions that soon might be proven wrong (though some of his U.S. political analysis is already losing topicality), so readers might find his approach a bit obtuse at times. But even Sterling's glancing blows connect. We recommend his intriguing analysis and conjectures to techies and to anyone else who seeks a literate look at what the future might hold.
2 of 3 people found the following review helpful
Great ideas in need of an editor.
19 Feb 2008
Format:Paperback|Amazon Verified Purchase
I thoroughly enjoyed the first 2 or 3 chapters of this book, but soon after that it became quite clear that Mr. Sterling needs an editor, badly.
The ideas are rich, the structure intriguing, but the prose is nearly stream-of-consciousness, which makes it quite difficult to follow. Each sentence is perfectly understandable, but they do not build on each other in a meaningful or revelatory way.
The ideas are rich, the structure intriguing, but the prose is nearly stream-of-consciousness, which makes it quite difficult to follow. Each sentence is perfectly understandable, but they do not build on each other in a meaningful or revelatory way.
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