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The Toilet Paper Entrepreneur

The Toilet Paper Entrepreneur [Kindle Edition]

Mike Michalowicz
5.0 out of 5 stars  See all reviews (4 customer reviews)

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Product Description

Product Description

"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold.

Whether you're just starting out or have been at this for years, Mike's "get real" approach to business is a much-needed swift kick in the pants. In this book, you'll discover:
* Why a business plan is a total waste of your time.
* Why fulfilling your own needs is the first and last order of business.
* Which three sheets of paper you need to successfully launch, manage and grow your business.
* How to get started in business with little or no money.
* How to find and exploit resources that no one else knows about.
* How to stop procrastinating and take action NOW!

Product details

  • Format: Kindle Edition
  • File Size: 279 KB
  • Print Length: 205 pages
  • Page Numbers Source ISBN: B003SQQ4SU
  • Simultaneous Device Usage: Unlimited
  • Publisher: Obsidian Launch, LLC (30 Nov 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B002P8MEFE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #65,105 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars One of the best! 22 Jan 2013
Format:Kindle Edition|Verified Purchase
This is one of the best books I have read in years. the only downside for me is some of the authors language, It is just unnecessarily foul. Full of good content and personal experiences that are useful.
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1 of 1 people found the following review helpful
Format:Hardcover|Verified Purchase
If you're a business management student - YOU NEED TO READ THIS! If you're a business consultant - YOU NEED TO READ THIS! If you're a business lecturer/tutor - YOU NEED TO READ THIS, but most of all, if you've started or about to start a new business, - THIS IS THE 'MUST HAVE' MENTORSHIP you cannot afford to miss out on.

Mike's an original thinker and his experience-based, humourous but 'razor sharp' focus on all that's needed to 'MAKE YOU THINK' (and let's face it who does that these days?) really has no substitute.

This book was a great read on a first read-through, and an even better read on the second. Go on, be kind to yourself and inspire your dream of self-realisation! I cannot recommend this book highly enough and as a management tutor and consultant with over twenty years of business reading behind me believe me, I know what I'm talking about. Read this book...then PASS IT ON TO OTHERS!

Invest in 'The Toiletpaper Entrepreneur''s wonderfully crafted.
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5.0 out of 5 stars Pumpkin Guy does it again! 28 Oct 2013
By Cait
Format:Kindle Edition|Verified Purchase
This book is written with humour, tons of common sense and more than a dash of chutzpah! Mike takes us through everything we need to start a successful business. Excellent resource for any would-be entrepreneur!
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5.0 out of 5 stars Brilliant! 11 Jun 2013
By Alison
Format:Kindle Edition|Verified Purchase
Only a couple of chapters in but already so much more prepared and confident about launching my business. Well written, practical, invaluable! Thank you
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Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars  541 reviews
119 of 125 people found the following review helpful
5.0 out of 5 stars A Short Easy Applicable Guide for the Everyday Entrepreneur 22 Dec 2008
By Ivana S. Taylor - Published on
I fell in love with Toilet Paper Entrepreneur on page xxi (in the introduction) where Mike Michalowicz does a brilliant comparison between the "Media Darling" entrepreneur and his "Three Sheet Path." In Mike's example at the age of 18, the media darling is recruited to an Ivy League school only to quit and launch a successful VC. Meanwhile, Mike is picking colleges based on the guy-to-girl ratios. Yup - that would be me.

This book showed me that regular people with some skill and an idea can launch a successful business -- without all the fancy schmancy MBA stuff and spending thousands on consultants and technology. Don't get me wrong. There is a place for all the formal stuff - but this book will get you to that place.

One of my favorite Guy Kawasaki quotes (from his new book Reality Check) goes something like "Just once I wish someone would ask me for money to increase their capacity because they have more customers than they know what to do with!"

Toilet Paper Entrepreneur will get you to that point where you will build a business and an infrastructure for profitable growth. If you've ever dreamed of pitching the likes of Guy Kawasaki - read this first. This will get you to needing more capacity to serve more customers.

Mike doesn't have to impress anyone. He has proven (because he's made millions several times over) that real entrepreneurship is about resourceful action and this book tells you how.

Build your business with 3 documents
1. A Prosperity Plan - Your credo and vision for your success.
2. A Quarterly Plan - Your goals and objectives a quarter out
3. Daily Metrics - The numbers that immediately measure the health of your business.

You'll also find ways to:
- Get low-cost, no-cost employees and assistance
- Find office furniture
- Free conference calling and web casting

And so much more.
WARNING: Not for the easily offended.

If you are easily offended by potty humor - this book is not for you. If you're more impressed with high-end consultant, PhD. research-based books that tell you all the right ways to do things - you'll be disappointed.

But even the "negative reviews" here acknowledge that the information is good, valid, insightful and right on.

Personally, I love the potty humor. It's visceral and completely and effectively communicates what it really means to be resourceful when you have to be.

I've already used many of the tips in the book and saved some money. It's inspirational and is gathering quite the community of fun entrepreneurs committed to action and growth no matter what the economy.,
32 of 36 people found the following review helpful
5.0 out of 5 stars Review of The Toilet Paper Entrepreneur 16 Oct 2008
By Sarah L. Radford - Published on
Ok, so I just finished the book....LOVED it!
Mike's book, The Toilet Paper Entrpreneur" is a no nonsense, tell it like it is book on business. I can say that the 3 sheet toilet paper theory is genius! Everyone can relate...
Being an entrepreneur myself, I know that there is a lot of hard work that goes into owning a business. My friends who have classic "9-5er's" don't get it. Reading this book is a breath of fresh air and gives me an instant energy charge. I have had people ask me over and over if I have a business plan. I do have one roughly written, but it is far from "perfect". I liked the chapter that talked about business plans being a waste of time. Afterall, do most people really look at them after they get a bank loan? Instead, Mike suggests making a Prosperity Plan, which is much more practical and definitely helps you keep focused on the big picture.
I also throughly enjoyed the chapter about the TPE's vs. The Media Darlings. I have had people give me their FREE advice that I don't have the money needed to make my business successful. Hmmmm... As Mike said, ask Bill Hewlitt and Mike Packard who began their business with $538.
The beautiful thing is that in America that can be your story too!
The Toilet Paper Entrepreneur is a must read for any entrepreneur!
All the very best!
Sarah Radford
President Chic Gems, etc.
37 of 45 people found the following review helpful
5.0 out of 5 stars A great book for beginner entrepreneurs and good for the rest of us too 26 Sep 2008
By Benjamin A. Simon - Published on
Because of my interest in this topic (I write software for businesses who fit the definition of a Toilet Paper Entrepreneur), Mike (a guy I've just met over the web) sent me a review copy of the text.

I have to say, I really enjoyed the book. It's written with a humorous / conversational tone, which makes for an easy read (be prepared for lots of potty humor). While the book is fun, I was pleased to find lots of useful advice for building a business - the book goes beyond just cheerleading.

I happen to be a big fan of the whole bootstrapping method of building a business. Rather than figure this approach out via trial and error, Mike provides a concrete approach for doing just this.

I gave the book 5 starts because I think it nails the topic for the audience it wants to go after: people who want to start a business, but don't think they have the money or education to do so. If that's you, then this should be among the first business books you buy.

If you're like myself and have a bit more experience, then I still recommend the book. You'll no doubt find it educational, and at the very least, you'll get in quite a few good laughs.
81 of 104 people found the following review helpful
1.0 out of 5 stars The "all other business books suck" attitude 2 Dec 2010
By Adam Temple - Published on
Format:Hardcover|Verified Purchase
Any time I find 'all business books suck so read mine' attitude - I know to watch out. It's silly to say something like that, especially when your book isn't good.

Let me describe why you shouldn't read this book.

* There is a serious lack of substance - Read articles from a dozen mediocre business blogs and you can pick up more substance. Though he presents some valid ideas, he does it in such a clumsy way that you are totally unconvinced.
* The toilet illustration got really old - the perfect example: when you feel the urge to start a business, you just gotta go. The book is filled with this....crap. Oh yeah, that's said plenty also.

So, in the footsteps of Mike, let me give you a tasteless toilet illustration about why you should read this book: The Toilet Paper Entrepreneur is like wiping yourself with cheap toilet paper. There is just so much left behind that you need to find something else just to clean up after the mess that was made.

I have read plenty other books that give a overview of business without being immature, lame, sporadic, and ineffective. I don't want to promote them here in case I am taken for a spammer. If you are going to start a business, don't spend your money here. Do a little more homework and find the next book to read.

Not to demean the 200+ people that have given this book 5 stars...but what the heck?
45 of 57 people found the following review helpful
1.0 out of 5 stars Please read the negative reviews! This book reads like an infomercial. 8 Dec 2010
By Salvavida - Published on
This book reads like an infomercial. Poorly substantiated claims, loose organization, base writing style, dubious information, and assertions that everything you have been told before is wrong. This book is NOT for professional entrepreneurs! The author employs schoolyard humor and juvenile writing; I found it insultingly low-brow. This is not how professionals communicate. Would you take driving advice from someone driving a car that is falling apart and mashed up? Probably not. Then why would you take professional advice presented in an unprofessional manner? The author also fails to back up many of his claims and theories. Didn't we all learn to support an argument or statement with facts, examples, and to examine our own claims through the eyes of skeptic? Look around at others who are successful in business, like your bank's president, the manager of the large restaurant in town, the sales manager at the large retail outlet you wish to sell to. Do you believe these people think and behave the way this author suggests? Doubt it. I'm not saying that fresh ideas and novel approaches are not needed- of course they are- but business fundamentals, like a business plan are not outdated or unneeded. Use your head, or you'll be stuck trying to sell drivel to the unsuspecting masses, like the infomercial folks and this author.

One star, because I respect the attempt to separate people from their money, which is clearly the goal of this author.

I wish I could give a bunch of other 1-stars to offset the obvious review stacking going on here.

Amazon- get a grip on this problem or review "hijacking", or the whole review process is worthless!
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To launch and maintain a successful business, you need to always make your clients feel better than your competitor does. Always. &quote;
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