Review
Review
Product Description
Think of the richest square mile in Britain and your thoughts turn to The City of London or Chelsea. In fact, a small village in Cheshire is home to more millionaires per square mile than anywhere else in Britain. It is a place where one–in–twenty houses sells for more than £1 million, 20% of the residents enjoy a seven–figure income and in an index of ‘poshness’ Alderley Edge scored 136 out of a maximum 137.
The media like to focus on the glitz and the glamour, an image of a shallow nouveau riche. But that is not the real story. The entrepreneurial spirit is concentrated in these streets like nowhere else in Britain. These are self–made people, entrepreneurs with amazing stories of triumphs,
tribulations, disasters and incredible recoveries. There is another side to Alderley Edge and the ‘Golden Triangle’, one that the outsider would not necessarily see…
PRAISE FOR TO THE EDGE
‘Malcolm McClean has an incredible knack for uncovering those small insights which can make a big difference. In this inspirational book he gets inside the minds of wealth creators as only he can. These are the people that drive our economy. Their quirky, unusual and sometimes extraordinary way of looking at the world is one which we should embrace.’ ––Lord Mawson OBE, Founder the Water City Group & President of CAN
From the Inside Flap
The Hustler...took possession of his bus pass nearly a decade ago and has sold three businesses for more than 50 million, yet still works 7 days a week.
The Alchemist... has a knack of turning business base metal into gold by buying companies for a pound and transforming their fortunes.
The Undertaker... created his own insurance product where clients pay up front – but rarely want to make a claim.
The Rover... shows how making money and doing good need not to be mutually exclusive.
The Soapstar... cut his teeth acting in an Australian soap; today his group owns 34 restaurants and turns over more than 50 million a year.
The Magic Bean... is an ethical entrepreneur who gives her staff more than just luncheon vouchers – group psychotherapy, a life coach and their own personal development budget.
The Thinker... his products cannot be seen, measured or weighed. In the new economy, knowledge and insight are becoming the new currency.
These are just some of the characters who stories and insights may well change your life forever.
From the Back Cover
Meet the residents of Alderley Edge and the Golden Triangle. The entrepreneurial spirit is concentrated in these streets like nowhere else in Britain. Whilst the media image is of a shallow nouveau riche, the real stories of grit, determination, tenacity and enterprise tell it how it really is.
"Malcolm McClean has an incredible knack for uncovering those small insights which can make a big difference. In this inspirational book he gets inside the minds of wealth creators as only he can. these are the people that drive our economy. Their quirky, unusual and sometimes extraordinary way of looking at the world is one which we should embrace". – Lord Mawson OBE, Founder the Water City Group & President of CAN
"This book puts Cheshire where it firmly deserves to be – bang in the centre of the business map. Life in business is often ′On The Edge′ and this charts all that′s best about the entrepreneurial journey around ′Br5itian′s Golden Triangle. A must read for people who want to succeed and bet their business careers into shape." – Dawn Gibbins MBE, Founder & Chairman, Flo9wcrete Group plc
About the Author
His client list includes The Football Association, The Big Lottery Fund, The National Health Service, Local Authorities, Sport England, Invest Northern Ireland, Age Concern and a range of bodies involved in social transformation and enterprise development. His work has been recogised with a special award from The Laureus Sport for Good Foundation and in 2007 he won the 20,000 Unltd Millenium Award for social entrepreneurs. His quirky, unusual ideas for dealing with the problems received media attention throughout the world, including a dedicated edition of radio Four′s Changing Places. He is the author of Bear Hunt – Earn your living by doing what you love which has been translated into Chinese, Korean, Turkish and Romanian.
