Review
'This book strips out the mundane and technical to reveal the real passion and heart behind this important area of fundraising. If you read nothing else, make the small commitment to this excellent little book.' --Lindsay Boswell, Chief Executive, Institute of Fundraising
'I read this Tiny book on the bus and made heads turn by laughing out loud several times. It is easy to read, to understand and to use since the 43 best ideas are summed up at the end.' --Joan Flanagan, author, Successful Fundraising USA.
'Everyone has time to read a tiny book and after you read this one you'll be able to raise lots more money for your cause through setting up a monthly donor programme. This is one of the best uses of an hour that I can think of.' --Rosemary Oliver, Amnesty International, Canada
Product Description
The secrets of monthly committed giving are not complex, expensive, or difficult to implement. They don't need complicated technology, or involve substantial risks. This small book clearly describes those secrets, what they are and what they require. In an entertaining, readable yet practical way Harvey McKinnon shares his insights, experience and wisdom. You can start benefiting from this simple yet superbly effective fundraising proposition in not much longer than the 60 minutes or so it will take you to read this book.
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