by George Smith
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The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships by Ken Burnett |
by Ken Burnett
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by George Smith
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by Bernard Ross
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Synopsis
Short, sharp and decidely to the point - all you really need to know about fundraising in one tiny book. Join Kate, an inquisitive and ambitious new recruit to the fundraising profesion as she sets out to uncover what really matters in her chosen career by visiting and asking three seasoned practitioners. Like Kate you'll see as much to avoid as to emulate in the first two encounters but you'll be reassured and inspired as, in her final meeting, Kate discovers an organisation that has really thought through its fundraising strategy annd approach, and shares with her - and you - the essential secrets of fundraising success.
Short, sharp and decidely to the point - all you really need to know about fundraising in one tiny book. Join Kate, an inquisitive and ambitious new recruit to the fundraising profesion as she sets out to uncover what really matters in her chosen career by visiting and asking three seasoned practitioners. Like Kate you'll see as much to avoid as to emulate in the first two encounters but you'll be reassured and inspired as, in her final meeting, Kate discovers an organisation that has really thought through its fundraising strategy annd approach, and shares with her - and you - the essential secrets of fundraising success.
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