Tiki modern embodies dreams and fantasies, not the reality of Oceanic Art. It is essentially fake Oceania based on wistfulness. This book charts in words and colour plates its rise and descent
Rediscovery of Tiki arose through the cultural archeology of Throbbing Gristle and Boyd Rice. The first reintroduced Martin Denny and the second recreated the Tiki Bar aesthetic. Sven mentions both in dispatches.
Tiki culture originally brought exotica to bland suburban America. Tracing the rise and descent of the 50's/60's cult, it provided escape from christianity and apollonian order. The outre arrived in the basements of the rumpus room. Tiki modern embossed in furniture, pottery, prints, soft furnishings brought the pagan to middle Amerika. Known as primitive, it related to the lower ages of the shrinking non western world; the land of exotica delight, sexual bliss, soothing pleasing non caucasian women, fruit cocktails and south sea islands. The photography in the book is exemplary, illuminating architecture, cars, pottery, furnitue to the beautiful women who graced these suburban fantasies.
High culture, Picasso, the surrealists, Breton, Man Ray, Modigliani were backdrops to Tiki's popularisation. Witco, the first mass producer, wielding a chainsaw, influenced the dreams of Elvis. The South Seas, coupled with Hawaii's ascent to the 50th state of the union in 1959 brought ripples of purrs from the other 49. Key influences were the artefacts from the non Western World, African masks, statues, fetish figures shaping the zeitgeist of 20th C western art. Infusing modernity with the hearbeat of the preDisneyfied world.
Tiki's descent into cultural obliteration is controversial. Sven notes a generational change in the 60's. Flower power children rebelling against their parental mores.
Upholding the erotic vision whilst dropping napalm, agent orange and undertaking search and destroy ethnic cleansing missions on the same fantasy worlds is difficult to sustain. Reality intruded on the manifest destiny. These "exotic" women became the enemy, the objectified and villified, staring with hard hatred. No longer south sea beauties of fantasy but flesh and blood saints and sinners for 19 year old conscripts. Tiki quickly lost its allure when reality intruded. The women were racially castigated as inferior.
Vietnam is now a distant memory allowing fantasy to be resurrected as part of a 50's aesthetic revival. A time remembered when America exploded into technicolour after years of economic and psychological depression. Then tiki then was mainstream, businessmen the customers. Now it is outre, tiki is a secret code, a cypher for a land beyond the present.
This book paints the aesthetics of possibility beyond the Barrat Home, a signpost to a land of exotic bliss, except this time we are not naive, we know the difference between fantasy and reality.