Tiger By The Tail refers to the first half of the book only, the period when Lord MacLaurin led the customer-focussed revolution at Tesco in 1979. It's not entirely clear why the title was chosen, because thereafter he eclectically selects episodes from the rest of his business life, all of which should have made riveting reading, but don't, principally because he never really gets into the story. His role in the Guinness affair is not fully explained, although he clearly was deeply involved in sorting out the effects of an enormous fraud. Similarly, his role at the Sports Council is glossed over. It's a slim book, which would greatly benefit from a further fifty pages to give a fuller account of episodes of great public interest in which this eminent author has been involved. As it is, the book reads like a loose collection of ten newspaper articles.