Alright, alright, he should not have done it. He should not have done at least half of his features. But let's accept the fact that his success in music led to Hollywood contracts for *formula* pictures. Most major stars made some or many "assembly line" productions.
This one was different. Although it's been reported that Big El had to be practically dragged on to the set, he rises to the occasion and delivers a strong performance. By 1965, he was relaxed in front of the camera, and his timing is perfect. Granted, some of the material is ancient, but there are many scenes in which he manages to poke fun at his own screen personae! One very good bit involves Elvis arriving at some small town watering hole to learn that the guy who was to hold a job for him beat it out of town. When Elvis ponders his next step, the bartender hands him a guitar, and Presley's response is priceless. In another scene, Elvis and his lady boss embrace. The dialogue is obvious and he looks right into the camera.
There are plenty of "adult" situations in this flick and some are not in the best taste when we presume that this is intended for a family audience. But, mysteriously, they're actually funny.
Fans have complained about the soundtrack drawn from Elvis albums. (In fact, one originated as a "Bonus" on a *film soundtrack*!). But most have overdubs (dig the horn section added to "Long, Lonely Highway") and, check it out, we have a rerecorded version of "I Feel That I've Known You Forever".
The songs are well-selected, particularly "It Feels So Right", in one early scene which culminates in a well-directed fight scene.
The setting itself is fun: a dude ranch for girlfriends of rich old guys. Or something like that. You know Elvis is gonna have a field day.