Album sleeves, watches, paper weights, annual reports, children's books, magazine spreads, press ads, music videos, TV ads, fmcg packaging, billboards. It seems as if Tibor Kalman has never balked at trying his hand at any medium. Liz Farrelly's Tibor Kalman, Design and Undesign is an astonishing review of one of the world's most influential designers.
Farrelly uses material from interviews with Kalman to provide a revealing portrait. The book moves from his beginnings with M & Co in the early 80s, through to the creative directorship of Artforum and Interview, and on to the editorship of the Benetton Colors magazine in which Kalman tackled issues such as AIDS, poverty and racism.
However, I was happy to laugh and wonder at his portraits of a black Arnold Schwarzenegger, a black Queen Elizabeth II, and a white Spike Lee.
Strong branding is often typified by harnessing the unexpected - something to get under the consumer's radar. I would love to work on a branding project with this man who describes graphic design as 'not brain surgery'.
I agree with him.