Foreword. Preface. Acknowledgements. Introduction: social networking e–ruptions – identity, status, power. Part I IDENTITY. 1 The I’s have it: multiple selves in virtual worlds. 2 The kindness of strangers: the ties that bind. 3 It’s a small world: exit, voice and loyalty. 4 We Googled you: the privacy paradox. 5 Virtual reality: Second Life and death. Part II STATUS. 6 Social capital: monkeysphere to cyberspace. 7 Me, MySpace and I: the fame game. 8 Status hierarchies: loveable fools and competent jerks. 9 Everyone’s a critic: ratings and rankings. 10 Blogs, bosses and brands: reputation management. Part III POWER. 11 The anatomy of power: getting things done. 12 Davids and Goliaths: the revenge of the amateur. 13 Markets 2.0: why MyMusic calls the tune. 14 Enterprise 2.0: wiki while you work. 15 Democracy 2.0: friends in low places. Conclusion. Notes. Index.