Product Description
This is an exciting time to be in business. With the advent of 'Cloud Computing', and the ubiquity of the internet and advanced mobile phones, businesses can connect better with their employees, customers and the wider world than ever before. Software that was once the preserve of those with six-figure budgets is now available for tens of pounds a month. There are massive opportunities for those who make the most of this.
But technology is no magic wand. If you don't understand the issues you're trying to solve and how information flows in and around your business, you'll just end up creating a new set of problems. In this book, James Geldart takes you on a journey to help you analyse your information needs and shows you how to select the tools which will best fulfill them, guiding you from a feeling of 'we need better systems' to an information strategy and concrete plan for action.
But technology is no magic wand. If you don't understand the issues you're trying to solve and how information flows in and around your business, you'll just end up creating a new set of problems. In this book, James Geldart takes you on a journey to help you analyse your information needs and shows you how to select the tools which will best fulfill them, guiding you from a feeling of 'we need better systems' to an information strategy and concrete plan for action.
