How many self-help books are written by authors whose biggest success is selling self-help books? New York Times bestseller Three Simple Steps is different. Despite stock market crashes, dot-com busts, and the specter of recession, the author started a virtual company from home, using a few thousand dollars of his savings. A few years later, without ever hiring an employee or leaving his home office, he sold it for more than $100 million. As the economy slipped into another free fall, he did this again with a company in a different field. He accomplished this through no particular genius. Rather, he studied the habits of the many successful men and women who preceded him, and developed three simple rules that, if followed diligently, virtually ensure success. Using them first to escape poverty, then to achieve a life of adventures, he finally turned them toward financial independence. Written in a straightforward and no-nonsense style, Three Simple Steps shows you how to take back control of your destiny and reshape your mind for increased creativity, serenity and achievement. While building on the wisdom of great thinkers and accomplished individuals from East and West, Three Simple Steps isn't a new age text or guide to esoteric fulfillment. Rather, it's a practical guide to real-life achievement by a pragmatic businessman who attributes his incredible successes to these very simple ideas. Three Simple Steps, a 2013 Small Business Book Awards winner, is a must-read guide for everyone who wants to achieve more, live better and be happier.
It is widely reported that over 50% of reviews on Amazon.com are fake. 5-star reviews can be purchased from dozens of places. I have asked family and friends to refrain from posting, so every review you read here, good, bad, or indifferent is authentic. Authenticity in self-help and inspirational books is surprisingly rare. Even some of the best known were written by authors who had never tasted success before their book caught on. That is dubious to say the least. Three Simple Steps is the real deal. I grew up poor, and had no advantages other than the advice in this book. I used the steps to first get out of poverty, then for a life of travel, and finally for financial independence. I started two companies for a few dollars, one in 2002 and the other in 2005 and sold both for over $100 million each. Only then did I feel sufficiently qualified to show others how to get their dreams.
For me one of the secrets to business success is the ability to constantly put myself in my customer's shoes. It might sound obvious, but I meet leaders of sales and marketing teams who have not talked to a customer in years. My definition of a customer is anyone who is in receipt of my attempts to communicate with them right now. So, if I imagine being a first-time reader of this author page, I would have two immediate questions of the writer. What gives him the right to tell me how I can succeed, and what is in it for him? I have answered the first question already.
To round out the authenticity, all my profits go to cancer research and development. I don't need you to buy the book or to believe in its content. I also donated 8000 copies to libraries in the US for a reason that is disclosed in one of the stories in the book. That answers the second question.
We all feel stuck in life at one time or another, and we all need a little guidance - someone to pull us free of our personal quicksand. I received that helping hand in the form of inspiration from great writers like Paulo Coelho and from an addiction to reading the life stories of self-made men and women and then copying their behaviors.
So, as this is a biography page, what about Trevor? Here is what my publishers say:
Trevor G. Blake started his first company when he was twelve, hopping off a school bus at a main stop, running into a candy store to buy bulk supplies and then jumping back on to sell to his fellow travelers. He learned two things:
1) People pay for convenience
2) Eating the profits is not a smart way to grow a business
Desperate to break an ancestral pattern of poverty and underachievement, Trevor applied for entry to the elitist Royal Navy officer college (BRNC) when he was just fifteen. He became the first person in his province ever to be awarded a reserved place. In 1979 he entered the college as a Midshipman, finding himself standing in line with His Royal Highness Prince Andrew. Within six months Trevor was promoted to Divisional Sub-Lieutenant. Trevor graduated with the higher award of College Colors in 1981 and served in the fleet before resigning his commission to marry in 1984. He and his wife recently celebrated their twenty-eighth anniversary. (2012)
With a degree in radiation physics and nuclear medicine, Trevor worked as a Senior Therapeutic Radiographer in one of the UK's busiest cancer treatment hospitals. He was part of the research and development team that worked on the first hospital-based proton treatment Centre in the world, a role that led to him being sought by commercial entities working on particle accelerators (cyclotron).
What followed was 20 years experience as a commercial development leader with successful biotechnology, and pharmaceutical companies, including Lipha and Riker. After Riker was purchased by 3M Pharmaceuticals, Trevor went on to be named 3M Manager of the Year in three consecutive years before he was awarded 3M's Marketing Award. During that period, Trevor completed his MBA at Durham (UK) University Business School.
His success at 3M UK indirectly led to his relocation to the United States as a National Accounts Director. 3M Pharmaceuticals was eventually purchased by Graceway for $875 million.
Prior to the launch of its first product, Avonex, Trevor joined Biogen also as a National Accounts Director. Avonex became the first $1 billion multiple sclerosis drug. Biogen-Idec has a current market capitalization of $36 billion.
Later, Trevor became Director of Commercialization at start-up company Orphan Medical, where he oversaw the successful launches of four newly FDA-approved medicines for rare diseases. Orphan Medical was purchased by Jazz Pharmaceuticals for $130 million.
In 2002 Trevor founded his first company QOL (quality of life) Medical LLC, a unique specialty-pharmaceutical company, and America's first and only fully virtual pharmaceutical business. By 2008 QOL was achieving $20 million a year in revenues with gross profits of >83%, while developing five medicines used to treat rare diseases, mostly in children. Despite having no facility or employees, QOL provided medicines all over the world, and also set up a compassionate use program that allowed over 25% of patients to get free medicine and no patient to pay more than $30 co-pay. This highly successful business model with customer satisfaction at its core (people actually praising a pharmaceutical company!), attracted the attention of suitors, and QOL was sold in two separate deals in 2009 and 2010 for a total value of $105.5 million. Prior to the sale QOL was America's most successful "non-employer business" in history.
In 2006, Trevor also founded ANU, a unique virtual-structured oncology research and development company, which has since licensed patents to over one hundred inventions that target difficult to treat cancers. The aim of the company is to develop treatments with similar cancer killing properties to currently used drugs but with lower side-effect profiles. In 2011 ANU formed a joint venture with a major Asian company (PUMC division New Pacific) to form Neovia Oncology Ltd and serves as a Director.
Trevor was CEO for both companies.
In 2012 Trevor co-founded Kalvi Medical, a virtual pharmaceutical company focused on improved formulations of currently marketed medicines, and is its CEO.
Trevor is also President of his philanthropic foundation "Friends of George ," with a fund that allows pets and owners to stay together in harsh economic times.
In 2012, Trevor achieved New York Times Bestseller status for his book Three Simple Steps (launched August 23, 2012, by BenBella Books), A Map to Success in Business and Life and is passionately teaching his success philosophy to others.
Trevor's next book, The 4% Mindset will be published in 2013/14
Never stop dreaming.