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Three Simple Steps: A Map to Success in Business and Life Paperback – 23 Aug 2012

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Product details

  • Paperback: 256 pages
  • Publisher: BenBella Books; 1 edition (23 Aug. 2012)
  • Language: English
  • ISBN-10: 1936661713
  • ISBN-13: 978-1936661718
  • Product Dimensions: 1.9 x 15.2 x 22.2 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 169,921 in Books (See Top 100 in Books)

More About the Author

It is widely reported that over 50% of reviews on are fake. 5-star reviews can be purchased from dozens of places. I have asked family and friends to refrain from posting, so every review you read here, good, bad, or indifferent is authentic. Authenticity in self-help and inspirational books is surprisingly rare. Even some of the best known were written by authors who had never tasted success before their book caught on. That is dubious to say the least. Three Simple Steps is the real deal. I grew up poor, and had no advantages other than the advice in this book. I used the steps to first get out of poverty, then for a life of travel, and finally for financial independence. I started two companies for a few dollars, one in 2002 and the other in 2005 and sold both for over $100 million each. Only then did I feel sufficiently qualified to show others how to get their dreams.

For me one of the secrets to business success is the ability to constantly put myself in my customer's shoes. It might sound obvious, but I meet leaders of sales and marketing teams who have not talked to a customer in years. My definition of a customer is anyone who is in receipt of my attempts to communicate with them right now. So, if I imagine being a first-time reader of this author page, I would have two immediate questions of the writer. What gives him the right to tell me how I can succeed, and what is in it for him? I have answered the first question already.

To round out the authenticity, all my profits go to cancer research and development. I don't need you to buy the book or to believe in its content. I also donated 8000 copies to libraries in the US for a reason that is disclosed in one of the stories in the book. That answers the second question.

We all feel stuck in life at one time or another, and we all need a little guidance - someone to pull us free of our personal quicksand. I received that helping hand in the form of inspiration from great writers like Paulo Coelho and from an addiction to reading the life stories of self-made men and women and then copying their behaviors.

So, as this is a biography page, what about Trevor? Here is what my publishers say:

Trevor G. Blake started his first company when he was twelve, hopping off a school bus at a main stop, running into a candy store to buy bulk supplies and then jumping back on to sell to his fellow travelers. He learned two things:

1) People pay for convenience

2) Eating the profits is not a smart way to grow a business

Desperate to break an ancestral pattern of poverty and underachievement, Trevor applied for entry to the elitist Royal Navy officer college (BRNC) when he was just fifteen. He became the first person in his province ever to be awarded a reserved place. In 1979 he entered the college as a Midshipman, finding himself standing in line with His Royal Highness Prince Andrew. Within six months Trevor was promoted to Divisional Sub-Lieutenant. Trevor graduated with the higher award of College Colors in 1981 and served in the fleet before resigning his commission to marry in 1984. He and his wife recently celebrated their twenty-eighth anniversary. (2012)

With a degree in radiation physics and nuclear medicine, Trevor worked as a Senior Therapeutic Radiographer in one of the UK's busiest cancer treatment hospitals. He was part of the research and development team that worked on the first hospital-based proton treatment Centre in the world, a role that led to him being sought by commercial entities working on particle accelerators (cyclotron).

What followed was 20 years experience as a commercial development leader with successful biotechnology, and pharmaceutical companies, including Lipha and Riker. After Riker was purchased by 3M Pharmaceuticals, Trevor went on to be named 3M Manager of the Year in three consecutive years before he was awarded 3M's Marketing Award. During that period, Trevor completed his MBA at Durham (UK) University Business School.

His success at 3M UK indirectly led to his relocation to the United States as a National Accounts Director. 3M Pharmaceuticals was eventually purchased by Graceway for $875 million.

Prior to the launch of its first product, Avonex, Trevor joined Biogen also as a National Accounts Director. Avonex became the first $1 billion multiple sclerosis drug. Biogen-Idec has a current market capitalization of $36 billion.

Later, Trevor became Director of Commercialization at start-up company Orphan Medical, where he oversaw the successful launches of four newly FDA-approved medicines for rare diseases. Orphan Medical was purchased by Jazz Pharmaceuticals for $130 million.

In 2002 Trevor founded his first company QOL (quality of life) Medical LLC, a unique specialty-pharmaceutical company, and America's first and only fully virtual pharmaceutical business. By 2008 QOL was achieving $20 million a year in revenues with gross profits of >83%, while developing five medicines used to treat rare diseases, mostly in children. Despite having no facility or employees, QOL provided medicines all over the world, and also set up a compassionate use program that allowed over 25% of patients to get free medicine and no patient to pay more than $30 co-pay. This highly successful business model with customer satisfaction at its core (people actually praising a pharmaceutical company!), attracted the attention of suitors, and QOL was sold in two separate deals in 2009 and 2010 for a total value of $105.5 million. Prior to the sale QOL was America's most successful "non-employer business" in history.

In 2006, Trevor also founded ANU, a unique virtual-structured oncology research and development company, which has since licensed patents to over one hundred inventions that target difficult to treat cancers. The aim of the company is to develop treatments with similar cancer killing properties to currently used drugs but with lower side-effect profiles. In 2011 ANU formed a joint venture with a major Asian company (PUMC division New Pacific) to form Neovia Oncology Ltd and serves as a Director.

Trevor was CEO for both companies.

In 2012 Trevor co-founded Kalvi Medical, a virtual pharmaceutical company focused on improved formulations of currently marketed medicines, and is its CEO.

Trevor is also President of his philanthropic foundation "Friends of George ," with a fund that allows pets and owners to stay together in harsh economic times.

In 2012, Trevor achieved New York Times Bestseller status for his book Three Simple Steps (launched August 23, 2012, by BenBella Books), A Map to Success in Business and Life and is passionately teaching his success philosophy to others.

Trevor's next book, The 4% Mindset will be published in 2013/14

Never stop dreaming.


Product Description


" inspirational and thought-provoking read..." --Publishers Weekly "Trevor Blake has provided a clear and concise road map for those of us who believe we were born to make a difference but needed help getting started. The empowering and inspirational message will change your life. ... It did mine! Three Simple Steps is a guidebook that you will use regularly." --Debbie Knight, President & CEO, DK Innovative "Three Simple Steps is a magnificent, genuine guide that revives the American Dream. Each compelling chapter is a formidable footprint of the author's and reader's journey together toward success and hope in these trying economic times." --Li-Xi Yang, MD, PhD, Director of Research, California Pacific Medical Center "Finally, a book about how to succeed by an author who has actually achieved something before writing about it! I have worked with many aspiring entrepreneurs over the years, and they would all benefit from reading and learning to live Three Simple Steps. I wish I had been given the opportunity to internalize these important lessons earlier in my own career." --Drew A. Graham, Managing Partner, Ballast Point Ventures "Three Simple Steps demonstrates how to be successful where others miss the mark. ... Learn how to free your own potential, how to champion your mentality, physicality and spirituality, and, ultimately, how to turn these attributes into your own triumph." --Deborah E. Cool, PhD, CEO, Calidris Therapeutics, Inc. "Trevor showed me early on in my career to keep things simple. I've watched him build two successful companies from his home. He is a man who cares and knows how to do great things with the simplest of plans. Three Simple Steps is sure to help us all gain greater business success and keep in perspective the things that matter most to us." --Jennifer Olsen, President & CEO, Resourceful HR LLC "One of the best experiences in my career was working for Trevor Blake. The ability to inspire one to achieve comes not through sharing a philosophy, but by sharing and imparting a belief in your success, and the steps to get there. Trevor did that for me. I continue to carry that belief throughout my varied career as a business executive, singer, and mother, and this book is a reminder that no matter what the barriers, you can achieve your own definition of greatness." --Joan Curto, Cabaret icon and bestselling artist of May I Suggest? "This book bucks the self-help-book trends of bullets, charts, grids and web links, trading them for elegant, powerful truths about what it takes to create a prosperous, happy life -- at home and at work. --Tara-Nicholle Nelson, Inman News "Offers sound advice and clear steps that could be applied to one's own life." --Lani Relucio, "I've read dozens of personal fixer-upper tomes by business gurus and New Age self-helpers, but this one is different in one important way: Blake actually followed his own three simple steps to get to where he is today-a happily married multimillionaire businessman and philanthropist. Finally, a self-help author who's done more than write self-help books!"

About the Author

Author of Three Simple Steps Trevor G. Blake was founder and CEO of QOL Medical LLC, a company focused on solutions for rare diseases, that he started in 2002 with a few thousand dollars. Its virtual business model was unique in an industry crying out for change, and it sold in 2010 for more than $100 million. In 2006, he founded ANU, a unique not-for-profit dedicated to developing low-side-effect cancer drugs. In 2011, he cofounded Kalvi Medical LLC and is its CEO. Prior to this, Blake was VP Commercial Development at Ceptyr and Director Commercial Development at Orphan Medical. He has worked in the UK, Europe, and the USA with companies such as Lipha, 3M, and Biogen and has won many industry awards, including marketing professional of the year. He has an MBA from Durham University (UK), and was a graduate of Britannia Royal Naval College (UK).

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5 of 5 people found the following review helpful By Mark B on 17 Oct. 2012
Format: Paperback
This is my first ever review on Amazon, and I am a very regular user of the site so it takes something very special to make me click on that 'Write Review' button! I have read every self-help book around, attended seminars with fire walking etc. and never really connected with the underlying message around how to create a life of abundance.

Finally Trevor has helped me to see what I need to do, by sharing his deepest personal experiences, and taking us on his journey to creating such a life. He has used the techniques in his book 'Three Simple Steps' to build a business that he then sold for $100 million, are there any other self help gurus (apart from perhaps Daniel Pena) who can claim such a level of success before they started on the self help circuit?

The real difference with this book is that it provides in great detail the exact steps Trevor used to create his incredible life, and he then walks us through very specific examples of applying this to great effect.

I want to say a personal thank you to Trevor for sharing what must have been a highly emotional book to write, and I look forward to my own journey now I understand and see the path ahead.
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1 of 1 people found the following review helpful By Dennis R Lindsey on 17 Feb. 2014
Format: Kindle Edition Verified Purchase
A truly enjoyable read that began showing real results within days of beginning it. It's a great system and I look forward to its continued results.
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Format: Paperback
I've read many self help books but and I'll definitely have this one up in my top5. The writer is authentic and has not only observed and researced successful people he had used those principles and change his own life dramatically. Unlike other books that leave feeling overwhelmed with all the different methods to apply here it is only three I.e guarding your mentality, taking quite time (sitting quietly for 20 min a day) and writting down you intentions (an intention is different from a goal in the sense that you write it down with a conviction that the goal has already manifested). I just finished reading 'write it down and make it happen' by Henriette Klauser whis I would recomend if you want to read futher into the power of wrtting down intentions
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By James dodwell on 9 Jun. 2014
Format: Kindle Edition Verified Purchase
an easy to read hand book with powerful concepts which i am doing my best to implement...small steps, big changes. Trevor seems to have a workable formula based on his own real success.....
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This book is a really good read, in fact something so rare in a non-fiction book, it is truly 'unputdownable.' It is an open and honest account of someone who has succeeded in living the American dream, which is an inspiring read in itself. But 'Three Simple Steps' promises so much more. It proclaims itself to be `A Map To Success In Business And In Life' and was a winner of 2013 Small Business Book Awards. Having read it, I am certain it delivers on its promise and fully deserves this accolade.

A book that does what it says on the cover - it is split into three sections, each with just three chapters. Trevor Blake uses the analogy for people who are struggling to take control of their life as floundering in quicksand. With this in mind, the three sections are entitled `Escaping The Quicksand', `Staying Out Of The Quicksand' and `Beyond The Quicksand' and involve just three simple concepts. The three concepts are reclaiming your mentality, creating winning ideas and turning your ideas into reality. What could be simpler? Except if it is that simple, why is it we are not all running multi-million pound businesses?

Three Simple Steps is both humbling and inspiring. Partly to thank is the message itself, but also by the rawness, the feeling that someone was prepared to peel back the layers of their personality to reveal their inner self for the benefit of the reader, in order to make their message come across as real and believable.

As Trevor Blake envisaged, people who pick up this book are likely to want to take control of their life. Who doesn't want to take more control of their life? In my case, I was hoping for a recipe for success to turn an embryonic business into an adolescent, and beyond, into something fully fledged that can fly on its own.
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By P. R. on 30 May 2013
Format: Kindle Edition Verified Purchase
Trevor Blake introduces presents a good way at looking at life especially if you are feeling like you may have lost direction or are at a cross roads in life.
I considered dropping a star due to his writing being very American focussed.
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