This is the first complete telling of the Apple story, culled from exclusive interviews with the recording artists, staff, and business associates who helped make Apple a fascinating chapter in the history of both the Beatles and pop music in general. Today, the Apple office is remembered as a place where almost anyone could come in off the street and meet one of the Beatles, get funding for an outlandish art project, or just drop in to the Apple Press Office for a drink and a quick smoke. For less well-intentioned visitors, Apple was where one could go to pinch an electric typewriter, a box of LPs, or quite literally the lead off of the roof of the Apple building at 3 Savile Row. But Apple was also the company that the Beatles used to discover and develop many deserving artists, including such stars as Mary Hopkin, James Taylor, Badfinger, Hot Chocolate, Billy Preston and Mercury-award nominated classical composer, John Tavener. Even a teenage Richard Branson figures in the Apple story.
Those Were the Days: An Unofficial History of the Beatles Apple Organization, 1967-2001 details the colourful history of Apple, from its inception to its current incarnation as the sole protector of theBeatles legacy. Stefan Granados has diligently been researching this project now for several years and the book also contains many very rare previously unseen photographs. Cherry Red expect exceptional media interest in this book.