19 of 19 people found the following review helpful:
5.0 out of 5 stars
This Is Cool, 5 Oct 2002
Pop lists and polls seem very much ten a penny in the post-High Fidelity music press. Their frequency is understandable. Like the best pop, they're fun and provocative (and so this book is). And in the absence of more imaginative editorial, lists are a safe sell (and so this book is).
But as you flick through the glossy opening pages, and throughout, with their beautifully reproduced images of treasured singles from the past twenty-five years or so, it's clear this is something special.
Mullholland succeeds because he recognises his subject for what it is, writing with a personal passion, perfectly capturing why cheap music is potent, and why, if it is potent enough, it isn't cheap after all.
The implicit attempt in many lists to objectify, analyse, relativise and proselytise is refreshingly absent. Sure, Mullholland doesn't ignore the context, and this is important (singles are listed chronologically, with each year introduced with a neat reminder of events past), but "This Is Uncool" is at it's best when closer to biography than history. The beginning of his story behind the inclusion of Public Enemy's "Rebel Without A Pause" is illustrative: "Brixton High Road was clammy and chaotic as I walked up to the traffic lights..."
His honesty then, (especially in the carefully considered introduction, "where was my version of the story?"), is perhaps the core of what makes this such a delight.
At the end of the day, it doesn't matter whether you really agree with the selections - a love of punk, post-punk and indie rock predominates, but Mullholland is equally enlightened enough to give rap, disco and Whigfield their due.
Rather, at the end of the day, it just matters whether you are inspired or not to rediscover the darker recesses of your own music collection, to remember and relive the magic you may not have thought was necessarily always there, but almost certainly is.
This book inspires. This Is Cool.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars
30 something's rejoice, 9 Sep 2002
oh my oh my.....it's as if the author ransacked my (long since sold) record collection and then entered the dark recesses of my mind to gather the info for this book
it's just fantastic, beautiful photography of the records (complete with dog eared sleeves) poingniant memories of school discos and cider-fuelled parties fall from every page
if you bought that enormous "punk" coffee table book last year, then you simply MUST have this, if only to stop and wonder at the fantastic music that was produced during the much maligned early 80's (associates/abc/grandmaster flash/specials)...
a stunning labout of love (well, actually, i doubt it WAS a labour somehow..morelike a joy)
mike dutton
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Great music done justice, 25 Jan 2004
Well, you're thinking, most people could write a book like this, so why should I buy this guy's? Well, because in fact very few people could write a book like this: Mulholland's prose is brilliant. Each review is a short burst of genuine excitement that the reader can really feel. And he knows his onions: he's listened to hundreds of thousands of records (and bought a fair few!) in his various music-related jobs. So, even though his tastes differ from mine (and I'd say mine are much uncooler than his!), and I disagree with him here and there, I can see where he's coming from and I can go along with what he's saying. If you grew up with the music of the last 25 years you'll love trawling through this book.
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