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This Means This, This Means That: A User's Guide to Semiotics [Paperback]

Sean Hall
4.2 out of 5 stars  See all reviews (10 customer reviews)

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This Means This, This Means That: A User's Guide to Semiotics This Means This, This Means That: A User's Guide to Semiotics 4.2 out of 5 stars (4)
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Book Description

15 Oct 2007
Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature, our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each short section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

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Product details

  • Paperback: 176 pages
  • Publisher: Laurence King; First Edition edition (15 Oct 2007)
  • Language: English
  • ISBN-10: 1856695212
  • ISBN-13: 978-1856695213
  • Product Dimensions: 1.4 x 18.4 x 26 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 267,174 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practising artist, he has exhibited at the V&A, the Royal Academy and the Whitechapel Gallery.

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars A very useful guide to understanding semiotics 4 Jan 2010
By indigo
Format:Paperback
This is a very useful book for understanding the basic theory of semiotics, especially for the dyslexic student who can often struggle with the highly academic style in which this theory is often presented.

It models the practice of applying semiotics in a very accessible and visual way, this makes it invaluable for learning how to use semiotic analysis in different contexts on courses within the visual arts.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Very interesting and surprisingly fun 19 Sep 2010
By Han
Format:Paperback
This Means This, This Means That: A User's Guide to Semiotics is a fantastic, well-writen, and, in some places, rather funny book. It is easily accessible and doesn't go on forever. It describes 75 semiotic concepts in great detail and is a must for people with a newly found interest in the subject.
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7 of 8 people found the following review helpful
5.0 out of 5 stars This Means This Should Be Read 16 Oct 2009
Format:Paperback
As the owner of a design agency, I find myself having to spend more of my time encouraging and nurturing the younger generation. This type of work goes a long way in helping to explain what the job of a proper designer really is all about. It leads you into discovering the subconscious and giving an insight into how things can be interpreted in different ways. If you're interest in understanding and changing the way people think it's a must buy.

All good designers should have this book in their reference library.
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4.0 out of 5 stars The guide to Semiotics 31 Dec 2013
Format:Paperback|Verified Purchase
This guide unmasks the mysterys of semiotics, a great book for art students helping them to think laterally for imagative projects.
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4.0 out of 5 stars Interesting read 31 Oct 2013
Format:Paperback|Verified Purchase
I used this as a reference and brushing up on my semiotics. It's good as it goes into depth. But not everything. Sometimes it cross-references symbolism and I got a little lost. Perhaps not the easiest to follow. But it's good reference.
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