- Paperback: 176 pages
- Publisher: Laurence King; First Edition edition (15 Oct 2007)
- Language English
- ISBN-10: 1856695212
- ISBN-13: 978-1856695213
- Product Dimensions: 25.9 x 18.7 x 1.5 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 109,436 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature, our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each short section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.
About the Author
Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practising artist, he has exhibited at the V&A, the Royal Academy and the Whitechapel Gallery.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
This is a very useful book for understanding the basic theory of semiotics, especially for the dyslexic student who can often struggle with the highly academic style in which this theory is often presented.
It models the practice of applying semiotics in a very accessible and visual way, this makes it invaluable for learning how to use semiotic analysis in different contexts on courses within the visual arts.
It models the practice of applying semiotics in a very accessible and visual way, this makes it invaluable for learning how to use semiotic analysis in different contexts on courses within the visual arts.
2 of 2 people found the following review helpful
Format:Paperback
This Means This, This Means That: A User's Guide to Semiotics is a fantastic, well-writen, and, in some places, rather funny book. It is easily accessible and doesn't go on forever. It describes 75 semiotic concepts in great detail and is a must for people with a newly found interest in the subject.
7 of 8 people found the following review helpful
Format:Paperback
As the owner of a design agency, I find myself having to spend more of my time encouraging and nurturing the younger generation. This type of work goes a long way in helping to explain what the job of a proper designer really is all about. It leads you into discovering the subconscious and giving an insight into how things can be interpreted in different ways. If you're interest in understanding and changing the way people think it's a must buy.
All good designers should have this book in their reference library.
All good designers should have this book in their reference library.
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Most Recent Customer Reviews
Its alright
Had to get this book for uni, teachers love it and are always referencing it so yeh its a good buy.
Published 7 months ago by razman
Fun book!
This book provides a fun and interactive way of learning semiotics. It wasn't particularly helpful for research purposes (I have been writing an essay on semiotics in Graphic... Read more
Published 13 months ago by Rebecca Roberts
Art student and semiotics
As a fine art student this book is helpful for understanding semiotics. It has a RANGE of different pictures, sentances, artworks for the reader to try and understand, and on the... Read more
Published 14 months ago by witch1089
brilliant
I bought this book to aid my first year Alevel students through understanding semiotics. i have plenty of other books on the subject of semiotics iconography and so on, but none... Read more
Published 17 months ago by Mr P
Moronic
The testimonial on the back of the book states that "the author [doesn't make] the reader feel like they are reading [an] 'Intro to Semiotics for Dummies'. Read more
Published 21 months ago by Jozek
Listmania!
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