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This Is Service Design Thinking [Paperback]

Mark Stickdorn (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Paperback
  • Publisher: BIS Publishers B.V. (1 April 2012)
  • Language: English
  • ISBN-10: 1118156307
  • ISBN-13: 978-1118156308
  • Product Dimensions: 23.3 x 18.9 x 2.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 335,903 in Books (See Top 100 in Books)

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More About the Authors

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Marc Stickdorn
Jakob Schneider
Marc Stickdorn

Customer Reviews

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4.5 out of 5 stars
Most Helpful Customer Reviews
11 of 12 people found the following review helpful
5.0 out of 5 stars Simply the best tool for service designers. 30 Mar 2011
By Eva Guerra
Format:Hardcover
I have been using this 'tool-book' for 4 months and every time I come back to it I rediscover something else. It has been really helpful as service design and creative thinking guide, always flexible and adaptable to a wide selection of projects. Also it has been carefully designed and its very well explained so it can be used and enjoyed by practically anyone. I definitely consider this book one of my favourites in my library and a must for design professionals or students.
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4 of 5 people found the following review helpful
4.0 out of 5 stars A very great handbook for a start 2 Aug 2012
By Hazel
Format:Paperback|Amazon Verified Purchase
If you are new to service design, this book could be very helpful for you. Love the quality of the book although it's paperback. Everything is the same except for the cover. It's lighter in weight compare to the usual ones. I carry this book almost everywhere, because it's so light and handy. This would be a start for service design students to learn about service design tools and a little about what is currently in the industry.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.0 out of 5 stars  18 reviews
12 of 12 people found the following review helpful
4.0 out of 5 stars Highly useful and practical introduction in this field 13 April 2011
By Antonno Versteeg - Published on Amazon.com
Format:Hardcover
A good introduction to the fairly new field of "Service Design", this book is more a less a motivation to start doing things. Through interesting case studies and short articles by various contributors, many aspects of Service Design are brought forward, followed up by a section dedicated to the tools service designers use within their profession.

Especially this section makes the book valuable to me as it presents in print an overview of many methods and tools that may be encountered 'in the wild' during projects, all laid out in the book in such a way that it is easy to use them on-site during sessions or meetings.

I think that for the academic reader the book will perhaps not dive deep enough into the discourse about the value and meaning of Service Design (and Design Thinking), but I definitely recommend this book to people that are working within the field or are interested in the subject. The practical and concise approach stimulates the reader to apply the mentioned tools within own projects and use the case studies to get inspiration.
8 of 9 people found the following review helpful
4.0 out of 5 stars Elegant, Actionable Textbook - A Must Have Service Design Reference 19 Sep 2011
By Laura J Keller - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
If you're like me, you have a mini-library of those user experience books that are most meaningful to you. I've recently finished reading what is now the latest addition to my own professional mini-library: This Is Service Design Thinking, by Marc Stickdorn, Jakob Schneider, and numerous collaborators and co-authors. This book is likely to become the quintessential service design textbook for students, educators, and professionals alike.

The book covers a non-definition definition of service design, explaining that it's really the successful amalgamation of various fields (including but not limited to interaction, product and graphic design and operations management). It is quite refreshing to see the lack of a solid statement for what service design is as we designers tend to belabor definitions of our disciplines and sub-disciplines to a fault.

The authors then proceed to explain a framework for what service design is through 5 principles. As an advocate for simplicity, I'd further coalesce the five principles that the book presents. Service design places importance on

1) people--both customers and service providers
2) participatory, ethnographic processes and approaches
3) tangible, visualized design artifacts

The remainder of This Is Service Design Thinking covers the following topics in discreet sections:

- Who are service designers?
- What is the process that service designers follow?
- What are examples of tangible deliverables, tools, and case studies that result from the service design process?

The content, visuals, layout, flow and overall book design are incredibly effective and actionable and I'd recommend it to anyone in the field of design who is interested in exploring how the service economy will intersect with the work you do.
9 of 11 people found the following review helpful
5.0 out of 5 stars Great way to learn SDT 5 July 2011
By Pedro Queiros - Published on Amazon.com
Format:Hardcover
The book is very easy to read and can teach you the basics of service design very easily in the first third. Then, even if you are a more advanced Service Designer, you will still learn a lot of cool things in the second third with 25 practical tools to help you design services. Finally a lot of experience to share in the last third of the book with real life cases! Great book for who wants to learn what is Service Design!
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