- Paperback: 224 pages
- Publisher: Ecademy Press (18 Nov. 2010)
- Language: English
- ISBN-10: 1905823983
- ISBN-13: 978-1905823987
- Product Dimensions: 14 x 1.3 x 21.6 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 1,333,148 in Books (See Top 100 in Books)
- See Complete Table of Contents
This Is How Yoodoo It: Great Advice from Some of the UK's Top Thinkers on Entrepreneurship Paperback – 18 Nov 2010
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More About the Author
Mike Southon is one of the UK's leading authorities on entrepreneurship and his Financial Times column is a must-read for anyone looking to start or grow a business. This book features valuable thought leadership and best business practice - highly recommended! -- Thomas Power, Chairman of Ecademy Mike Southon is more than Quite Interesting. He spreads insight and cheerfulness in equal measure, like an ambidextrous chef, icing two cakes at once. -- John Lloyd, producer of Blackadder, Spitting Image, Not The Nine O'clock News and QI.
About the Author
Mike Southon was educated at Papplewick School, Ascot, and Wellington College in Crowthorne. He only lasted one year at Imperial College, preferring to drink beer and chase women rather than go to lectures. He then had a variety of jobs, including helping British Leyland assemble trucks and buses and making sugar into detergent, before just about completing a degree in Chemical Engineering and Management Economics at the University of Bradford. It was there, in 1984, that he met Mike Banahan and Andy Rutter, who, along with Peter and David Griffi ths were founders of The Instruction Set. He joined them as Director of Sales and Marketing, and the fi ve of them built the company to one that employed 150 people and was sold to Hoskyns Group in 1989. Mike then set off in a different direction, pursuing a full-time, and very successful, performing career in colleges and theatres as 70s disco legend Mike Fab-Gere. Then he went back into the business world, working on 17 start-ups, some of which later went public, others of which went broke. The latter were as informative as the former,A" he comments. All these experiences went into creating The Beermat Entrepreneur, which was published in 2002, and later The Boardroom Entrepreneur and Sales on a Beermat, all co-authored with Chris West. Mike is now one of the world's top business speakers and conference moderators, a Fellow of the Professional Speakers Association. He appears all over the world, from events in schools to major international conferences. When not speaking live, he provides free mentoring to entrepreneurs. He also writes a column, My Business, in the Financial Times every weekend. Mike can be contacted at email@example.com www.mikesouthon.com www.ft.com/mikesouthon
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Top Customer Reviews
Certainly worth reading and his summaries of other leading thinkers, each successful and specialists in their field, mean that you can get a glimpse of some of the jewels in many peoples' crown. An executive summary on business start-up and growth.
Read this to prevent re-inventing the wheel !
This is How Yoodoo it: Great Advice from Some of the UK's Top Thinkers on Entrepreneurship
I know the Author will take this in the right way when I describe it as 'a perfect loo book'. Each chapter is just a few pages and offers a piece of inspiration, in just the right time, when you're sat down!
Simple, lot's of aha moments so buy one for your smallest room.
In this book, he captures the Greatest Business Hits of a spectacular array of high-profile contributors. There are many ideas here that you will want to use in your own business on the same day as you read them.
Mike has Been There, Done That and Got The Beermat. Just buy the book now and enjoy the benefit of his experience.
By the way, my full name is Graham Davies, but I have just not been able to get the Amazon Review mechanism to show that!