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Product Description
Review
Mike Southon is more than Quite Interesting. He spreads insight and cheerfulness in equal measure, like an ambidextrous chef, icing two cakes at once. John Lloyd, producer of Blackadder, Spitting Image, Not The Nine O'clock News and QI. Mike Southon is one of the UK's leading authorities on entrepreneurship and his Financial Times column is a must-read for anyone looking to start or grow a business. This book features valuable thought leadership and best business practice - highly recommended! Thomas Power, Chairman of Ecademy
Product Description
This is how Yoodoo it is a collection of sixty-five articles written by Mike Southon for the Financial Times and Daily Telegraph. Mike Southon is a serially successful entrepreneur, and co-author with Chris West of several best-selling business books including The Beermat Entrepreneur, The Boardroom Entrepreneur and Sales on a Beermat. He is now one of the world's top business speakers, appearing at over 100 events per year, all over the world. This is How Yoodoo it has a wealth of practical advice on a wide variety of topics, including getting started, sales, marketing and communication, finance, team building, mentoring, growing your business, dealing with the recession and social entrepreneurship. Experts featured include Sir Keith Mills, who led the successful London 2012 Olympics bid, the actor and writer Stephen Fry, Harold Goddijn founder of Tom Tom, Kelvin Mackenzie, former editor of The Sun, Sir Philip Trousdell, former Commandant of Sandhurst, Sir Robin Saxby, founder of chip maker ARM and Brent Hoberman, founder of Lastminute.com.
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Most Helpful Customer Reviews
Format:Paperback
A really practical and easy to read book! Its split into several different examples, which means you can pick it up and put it down and not miss a thread, taking a dose of inspiration each day, if you like. I read it from cover to cover though! Fabulous examples from some very well established entrepreneurs. I was able to take the strategies I felt i would be able to follow the most based on my natural style. A great read! I really recommend it.
Format:Paperback
Once again Mike has written an easy-to-read, practical and well-annotated book.
Certainly worth reading and his summaries of other leading thinkers, each successful and specialists in their field, mean that you can get a glimpse of some of the jewels in many peoples' crown. An executive summary on business start-up and growth.
Read this to prevent re-inventing the wheel !
This is How Yoodoo it: Great Advice from Some of the UK's Top Thinkers on Entrepreneurship
Certainly worth reading and his summaries of other leading thinkers, each successful and specialists in their field, mean that you can get a glimpse of some of the jewels in many peoples' crown. An executive summary on business start-up and growth.
Read this to prevent re-inventing the wheel !
This is How Yoodoo it: Great Advice from Some of the UK's Top Thinkers on Entrepreneurship
1 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I love books which are an easy read - perhaps because I'm a simple bloke myself. This is How YooDoo it fits perfectly.
I know the Author will take this in the right way when I describe it as 'a perfect loo book'. Each chapter is just a few pages and offers a piece of inspiration, in just the right time, when you're sat down!
Simple, lot's of aha moments so buy one for your smallest room.
I know the Author will take this in the right way when I describe it as 'a perfect loo book'. Each chapter is just a few pages and offers a piece of inspiration, in just the right time, when you're sat down!
Simple, lot's of aha moments so buy one for your smallest room.
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Most Recent Customer Reviews
Yoo Buy It!
Mike Southon has the accessible and engaging style of someone that you really would hope to meet in a pub. Read more
Published 16 months ago by Graham
yoodoo it !
After reading an earlier publication the beermat , entrepeurship yoodoo underwrites good advice from well known experts to give tips on how to make business work even with a... Read more
Published 17 months ago by Barry Howes
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