Packed with exclusive essays by the journalists who know Facebook best, 'Buy This Book Before You Buy Facebook' tells you everything you need to know before investing in the Internet's most talked about company.
You already know about Mark Zuckerberg and Sean Parker -- or at least think you do. But in "Buy This Book..." Sarah Lacy profiles the half dozen other key hires Zuckerberg made to help him become a world-class CEO, and how he perfected the art of the "acqui-hire" to make his stellar team even stronger.
Jason Kincaid traces the growth of the Facebook product -- from Pokes to social games -- and explain the real reasons that the social network managed to outlive all that came before it, and most that followed.
Adam Penenberg debates the ethical challenges that have dogged the company since its earliest days and asks whether we should care that Facebook is killing our privacy.
Erin Griffith digs into how Facebook makes money, and whether Wall St really thinks it will continue to do so in future.
This fully revised and updated edition explains why, despite all the hype, Facebook's stock failed to "pop" on day one and how its apparently disappointing performance was actually the company's plan all along.