This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It will provide a useful, informative guide to some of the latest developments within advertising. The book will be a combination of commentary from leading industry figures accompanied by a rich selection of visuals to explain what is being discussed. The book will be split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter will contain a series of case studies which will be presented through a short text, illustrations and captions. An overall introduction to the book and to each section will offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures will offer a number of different perspectives, as well as various feature quotes throughout. The book will be visually impressive while also providing some solid information about the significant changes taking place in advertising now. The target audience for the book is people already working within advertising, students and anyone with a broader interest in the subject.
 Trade In this Item for up to £0.30
Trade in This is Advertising for an Amazon.co.uk gift card of up to £0.30, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more
|
Book Description
Frequently Bought Together
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, and more.
Product Description
About the Author
Eliza Williams in currently senior writer at Creative Review magazine in London, and also regularly contributes to magazines including Frieze, Art Monthly, and Flash Art.
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By M. Harrison
TOP 500 REVIEWER
Format:Paperback
For anyone who enjoys creativity, it's hard to avoid the sense that among the clutter and clammer of the digital revolution, there's some startling work taking place - much of it in the service of selling. Sometimes viral, sometimes direct, no one seems to be pushing the disruptive and delighting potential of digital media further than those with a brand to land. The trouble is: how to separate the creative gems from the mucky pitch? Thankfully, here's a book that does it for you - and having extracated the diamonds, it puts them in a beautiful setting.
With 'This is Advertising' Eliza Williams has created a perfect primer for anyone interested in visual media, particularly in the digital realm. She has skillfully put together a book which is at once a text book for the revolution in advertising form and philosophy that has come with the internet, and yet is also a gorgeous celebration of creative ingenuity and mischief that would grace the coolest of coffee tables.
Williams is satisfied to be a facilitator for the messages that have come from advertising's new medium, without interjecting herself into the story. Her text is objective, concise and informative, free of all jargon and pretension; and yet she is also able to access a formidable role call of the industry's top creatives - interviews with which are interspersed sparingly through the book. And above all the words are sufficient to be enlightening without detracting from the primacy of the dazzling and beguiling images.
I know of some of the campaigns illustrated here; those who work in advertising will know of more. But with just short of 100 campaigns featured, everyone is sure to find new discoveries - and, more importantly, find new inspirations. This book may be neatly and thoughfully put together, but it is bursting with ideas.
With 'This is Advertising' Eliza Williams has created a perfect primer for anyone interested in visual media, particularly in the digital realm. She has skillfully put together a book which is at once a text book for the revolution in advertising form and philosophy that has come with the internet, and yet is also a gorgeous celebration of creative ingenuity and mischief that would grace the coolest of coffee tables.
Williams is satisfied to be a facilitator for the messages that have come from advertising's new medium, without interjecting herself into the story. Her text is objective, concise and informative, free of all jargon and pretension; and yet she is also able to access a formidable role call of the industry's top creatives - interviews with which are interspersed sparingly through the book. And above all the words are sufficient to be enlightening without detracting from the primacy of the dazzling and beguiling images.
I know of some of the campaigns illustrated here; those who work in advertising will know of more. But with just short of 100 campaigns featured, everyone is sure to find new discoveries - and, more importantly, find new inspirations. This book may be neatly and thoughfully put together, but it is bursting with ideas.
Format:Paperback
This is a great and really visual guide to some of the most exciting things happening in advertising now - the chapters on digital, branded, ambient, integrated and self-initiated really bring alive why advertising is now so much more than just a TV campaign.
I found the examples chosen to be a really illuminating mix, from the lauded and well-known (HBO Voyeur, Cadbury's Gorilla etc.) to much quirkier, smaller campaigns from around the globe (many of which were new to me, despite the fact that I've worked in advertising for 10+ years). Also good are the interviews with leading industry figures (Alex Bogusky, Erik Kessels, Robert Saville etc.) which give a real insight into how campaigns came about and where advertising might be heading.
I'd recommend this book to people working in the industry now (a great way to look beyond your day job and be inspired by what's happening around the world) and to people just starting out in their careers (the perfect pre-interview read).
I found the examples chosen to be a really illuminating mix, from the lauded and well-known (HBO Voyeur, Cadbury's Gorilla etc.) to much quirkier, smaller campaigns from around the globe (many of which were new to me, despite the fact that I've worked in advertising for 10+ years). Also good are the interviews with leading industry figures (Alex Bogusky, Erik Kessels, Robert Saville etc.) which give a real insight into how campaigns came about and where advertising might be heading.
I'd recommend this book to people working in the industry now (a great way to look beyond your day job and be inspired by what's happening around the world) and to people just starting out in their careers (the perfect pre-interview read).
By MW
Format:Paperback
"This is Advertising" surveys advertising from the past ten years, looking at the creative work that moved campaigns beyond posters, print and TV. By focusing on how the work is made and including detailed interviews alongside high quality campaign images, the book hits just the right balance between a practical sourcebook and a theoretical overview. A great source of inspiration and reference for students and practitioners.
Would you like to see more reviews about this item?
›
Go to Amazon.com to see the review
3.0 out of 5 stars
Was this review helpful?
Let us know
Customer Discussions
|
This product's forum
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
