Peter Hupalo has written a unique book for Entrepreneurs. I've read a lot of books about business and entrepreneurship, but this one is different. It speaks to people just thinking about starting a business and yet it has a lot to offer to the veteran entrepreneur.
If you're thinking about starting a business, the first few chapters will do a great job of helping you think about the risks in quitting a "safe" job and starting your own company. It's not as risky as you might think. This isn't the book to read about business licenses or accounting systems - it is much more important than that! It really is as the title suggests a book about thinking like an entrepreneur.
I've been in business for more than 10 years, but I'm still making mistakes and trying to learn new things. A mark of a good book for me is the number of pages that I dog-ear to mark interesting ideas. My copy of Thinking Like an Entrepreneur has at least 20 pages marked, and I've referred back to it many times since I finished reading it. It will definitely go on my favorites shelf of business books. I've already recommended it to my entrepreneur friends.
The author's style is to mix stories about experiences from actual entrepreneurs with good step-by-step walkthroughs of "thinking like an entrepreneur". It is 272 pages with 27 chapters. Each chapter can stand alone, making it easy to focus on the areas you're really interested in while skimming the ones that don't apply so much to your business. Peter seems to have a technology background, but I think any businessperson will find a lot to learn in this book.
My favorite chapters include:
* Don't Get Bournouillied - an interesting discussion of risk
* Men are cheaper than guns
* The importance of margins - Most books don't cover this VERY important topic
* Expectation Values and Decision Making
* Personality and Business Choice
* You Know Enough, But Keep Learning Anyway
* The Role of Luck in Business
* An introduction to the Nature of Compounding and the Time Value of Money
* Relationship Marketing - The cost of losing clients
* The Value of Time
This is a very readable book. It is entertaining while having good solid information on important topics that you'll find yourself rereading several times. Highly recommended!