"No matter how well you think you know this ad and the campaign it launched, I'm telling you, you only know half the story." --Richard Huntington, adliterate.com
--Michael Weinzettl, Lürzer's Archive
From the Publisher
"A fascinating story of how the Creative Revolution really started." Al Ries, co-author of "Positioning. The Battle for Your Mind"
"An up-close deconstruction of the cultural forces, events and creative talents that came together to produce advertising's version of the Mona Lisa." Warren Berger, author of "Advertising Today," "Hoopla" and "Glimmer"
"As a certified DDB fanatic, I can't believe how much I learned in Imseng's book." Terry O'Reilly, host/co-author of "The Age of Persuasion"
"Imseng's book turns fresh ground in advertising history, and on a truly historic campaign." Luke Sullivan, author of "Hey Whipple, Squeeze This: A Guide to Creating Great Advertising"
"If you're in advertising you want to do good ads. And to do that, you'll need to know where and how it all started." Dave Trott, author of "Creative Mischief"