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Product Description
Revealing, intimate
interviews with 19 giants
of graphic design
Take a peek inside the heads of some of the world's greatest living graphic designers. How do they
think, how do they connect to others, what special
skills do they have? In honest and revealing interviews,
nineteen designers, including Stefan Sagmeister,
Michael Beirut, David Carson, and Milton
Glaser, share their approaches, processes, opinions,
and thoughts about their work with noted
brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the
greatest graphic designers of our time to speak
frankly and openly about their work. How to Think Like a Great Graphic Designer offers a rare opportunity
to observe and understand the giants of the industry.
• Designers include Milton Glaser, Stefan
Sagmeister, Chip Kidd, many more
• Probing questions from a top interviewer
and branding executive
• Unique, compelling insights and inspirations
interviews with 19 giants
of graphic design
Take a peek inside the heads of some of the world's greatest living graphic designers. How do they
think, how do they connect to others, what special
skills do they have? In honest and revealing interviews,
nineteen designers, including Stefan Sagmeister,
Michael Beirut, David Carson, and Milton
Glaser, share their approaches, processes, opinions,
and thoughts about their work with noted
brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the
greatest graphic designers of our time to speak
frankly and openly about their work. How to Think Like a Great Graphic Designer offers a rare opportunity
to observe and understand the giants of the industry.
• Designers include Milton Glaser, Stefan
Sagmeister, Chip Kidd, many more
• Probing questions from a top interviewer
and branding executive
• Unique, compelling insights and inspirations
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Customer Reviews
Most Helpful Customer Reviews
2 of 3 people found the following review helpful
Format:Paperback
I got this book because of the title. It's a con. This book is basically a series of interviews with graphic designers. The book even admits: [sic] "Despite its title, this book will not provide the reader with a recipe to think like some of the most accomplished graphic designers of our time." Which then begs the question, what was the point in writing it? So basically we have here a book that is called "How to think like a great graphic designer" that doesn't want to teach you how to think like a great graphic designer. Oooookay then!
So a quick glance through the contents which lists the names of these so called "revered" designers gives us quotes such as: "What actually drove me to a therapist was that I had a very unhealthy obsession with laundry." I know, I was on the floor in tears of laughter too...not!
This book is a waste of time and money. Yeah okay you may well learn something but you'd be better off just meeting a few designers and talking to them. I recently read that a designer is someone who creatively solves problems. I'd say that's only partially true because all problem solving requires creative genius. So I'd say that a great designer solves creative problems in an innovative and creative way. The most important thing to note is that a designer is NOT someone who can use Photoshop and InDesign really well. That's just PART of what a designer MAY do. I am just tucking into a book called: "Logo Design Love" By David Airey, it gives some insight into the thought process behind getting a logo/design idea from brief to production. This understanding can be very helpful in building the confidence of a new designer.
I gave this book one star because although I think it has a great title is misleading and has really let the design community down. The book seemed like more of a laugh among friends than an actual book to nurture and encourage upcoming designers. It missed really good opportunity to offer solid advice from more experienced designers to younger ones, but I have always found that the design community is quite closed and isn't really open to sharing new ideas or helping younger ones climb through its ranks. There is nothing wrong with this book per se but don't read it expecting to come away thinking like a great graphic designer. If you want mind-numbing interviews that probably won't help you in life, I'd say stick to Heat Magazine. Cheaper and at least you know you're about to read fodder.
So a quick glance through the contents which lists the names of these so called "revered" designers gives us quotes such as: "What actually drove me to a therapist was that I had a very unhealthy obsession with laundry." I know, I was on the floor in tears of laughter too...not!
This book is a waste of time and money. Yeah okay you may well learn something but you'd be better off just meeting a few designers and talking to them. I recently read that a designer is someone who creatively solves problems. I'd say that's only partially true because all problem solving requires creative genius. So I'd say that a great designer solves creative problems in an innovative and creative way. The most important thing to note is that a designer is NOT someone who can use Photoshop and InDesign really well. That's just PART of what a designer MAY do. I am just tucking into a book called: "Logo Design Love" By David Airey, it gives some insight into the thought process behind getting a logo/design idea from brief to production. This understanding can be very helpful in building the confidence of a new designer.
I gave this book one star because although I think it has a great title is misleading and has really let the design community down. The book seemed like more of a laugh among friends than an actual book to nurture and encourage upcoming designers. It missed really good opportunity to offer solid advice from more experienced designers to younger ones, but I have always found that the design community is quite closed and isn't really open to sharing new ideas or helping younger ones climb through its ranks. There is nothing wrong with this book per se but don't read it expecting to come away thinking like a great graphic designer. If you want mind-numbing interviews that probably won't help you in life, I'd say stick to Heat Magazine. Cheaper and at least you know you're about to read fodder.
0 of 6 people found the following review helpful
Format:Paperback
The delivery came about a week after ordering, and the book were in perfect shape. Nothing bad to say about this!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
14 reviews
27 of 30 people found the following review helpful
Talk about not judging a book by its cover!
17 Jun 2009
Format:Paperback
The title is all wrong! This is NOT a 'how to' book and it does not teach you how to think like a designer. I wish the title were not so deceptive.
Having said that, what it is, is a mesmerising collection of interviews with 20 well-known names in the world of design... Milton Glaser, Peter Saville, Stefan Sagmeister, Michael Bierut, Neville Brody to name a few. It is an absolutely delightful read.
At the end of the day, you may not learn anything from reading this book (what with one designer contradicting the other), but what you do get is realization that there isn't one single formula that makes a designer... they're all so different and unique in their thinking and their methods.
(This book would be a 5-star, but I HAD to deduct a star for the wrong title!)
Having said that, what it is, is a mesmerising collection of interviews with 20 well-known names in the world of design... Milton Glaser, Peter Saville, Stefan Sagmeister, Michael Bierut, Neville Brody to name a few. It is an absolutely delightful read.
At the end of the day, you may not learn anything from reading this book (what with one designer contradicting the other), but what you do get is realization that there isn't one single formula that makes a designer... they're all so different and unique in their thinking and their methods.
(This book would be a 5-star, but I HAD to deduct a star for the wrong title!)
10 of 12 people found the following review helpful
It's like being a fly on the wall
19 May 2009
Format:Paperback
This book peers into the world of who's who in the graphic design profession. To a graphic design student, these luminaries are like the mythological Greek gods and goddesses of whom unyielding worshipers pay endless homage to. But you're in for a surprise, because in addition to them sharing their success stories and process, they become mere mortals as they also share their shortcomings, insecurities and vulnerabilities--causing them to appear that much more real, human, and "approachable". We see what makes them tick and what ignites their passion for design. There seems to be a common thread among many of the interviewed designers in the book--that they constantly re-evaluate and question their own work--just as any budding or seasoned designer does.
It's a relatively quick read. You can easily get immersed in the content, as it is very engaging. When reading, each designer's personality leaps off the page. You can get a sense of who the ego-maniacal type-A people are--who seek objective approval or validation of their work--and who the far less self-centered ones are, as they are not interested in "proving" themselves worthy of being called a designer. Some designers appear confident and overzealous, while some seem to be weathered and despondent. Overall, it's a good balance. ( sidebar: Chip Kidd is pure comedy gold!)
After reading this book, I would feel more comfortable initiating a conversation with Paula Scher if I randomly bumped into her in an elevator, or subway platform, rather then get all choked up in awe and fumble my words.
The book appropriately closes with an emotionally charged interview with Massimo Vignelli, which put quite simply is hilarious! Vignelli is funny without trying to be funny. I found myself laughing out loud as I imagined him in his well intentioned, passive, yet comically dismissive Italian accent as he repeatedly proclaims his disdain for vulgarity in design. His playful, yet calculated madness is palpable. Wonderful!
This book won't teach you graphic design, nor does it claim to. It merely offers insight into the world of graphic design's usual suspects, and then some.
Highly recommended for students, professors, designers and design enthusiasts alike.
Bravo Debbie!
It's a relatively quick read. You can easily get immersed in the content, as it is very engaging. When reading, each designer's personality leaps off the page. You can get a sense of who the ego-maniacal type-A people are--who seek objective approval or validation of their work--and who the far less self-centered ones are, as they are not interested in "proving" themselves worthy of being called a designer. Some designers appear confident and overzealous, while some seem to be weathered and despondent. Overall, it's a good balance. ( sidebar: Chip Kidd is pure comedy gold!)
After reading this book, I would feel more comfortable initiating a conversation with Paula Scher if I randomly bumped into her in an elevator, or subway platform, rather then get all choked up in awe and fumble my words.
The book appropriately closes with an emotionally charged interview with Massimo Vignelli, which put quite simply is hilarious! Vignelli is funny without trying to be funny. I found myself laughing out loud as I imagined him in his well intentioned, passive, yet comically dismissive Italian accent as he repeatedly proclaims his disdain for vulgarity in design. His playful, yet calculated madness is palpable. Wonderful!
This book won't teach you graphic design, nor does it claim to. It merely offers insight into the world of graphic design's usual suspects, and then some.
Highly recommended for students, professors, designers and design enthusiasts alike.
Bravo Debbie!
2 of 2 people found the following review helpful
Interesting Book
10 April 2011
Format:Paperback|Amazon Verified Purchase
aWasn't quite wht I expected, but it is still a good book. The title is deceiving, it isn't actually a "how to" book, but more of a book of interviews with famous graphic designers.
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