Overall, this is a useful little book. The authors, Doctors Leslie Sokol and Marci Fox, are both long-time associates of the Beck Institute for Cognitive Therapy and Research. In Think Confident, Be Confident, Drs. Sokol and Fox utilize the principles of cognitive therapy to target self-doubt and the detrimental effects that it can have on one's moods, actions, motivation, and ultimately, self-confidence. They do this by utilizing a 4-step approach to conquering doubt (Label It, Question It, Rethink It, and Take Action).
Although the ideas offered here are clearly not new, the authors present their information in a manner that is extremely accessible to the average reader and that is also appropriate to a self-help format. Regarding the latter, this book is likely to appeal to readers of that genre, particularly given that is fairly short, uses simple language, and contains helpful exercises. As a psychologist myself, I believe that challenging negative thinking patterns is an effective strategy for many types of concerns, and thus much of my own work utilizes a cognitive approach. Given this, I would recommend Think Confident, Be Confident to readers who are motivated to work on addressing their dysfunctional thinking patterns on their own.