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100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) [Paperback]

Susan Weinschenk
4.1 out of 5 stars  See all reviews (7 customer reviews)
RRP: 22.99
Price: 17.24 & FREE Delivery in the UK. Details
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Book Description

14 April 2011 Voices That Matter
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.


Frequently Bought Together

100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) + Smashing UX Design: Foundations for Designing Online User Experiences (Smashing Magazine Book Series) + Don't Make Me Think!: A Common Sense Approach to Web Usability
Price For All Three: 63.22

Buy the selected items together


Product details

  • Paperback: 256 pages
  • Publisher: New Riders; 1 edition (14 April 2011)
  • Language: English
  • ISBN-10: 0321767535
  • ISBN-13: 978-0321767530
  • Product Dimensions: 6.9 x 8.9 x 0.6 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 20,690 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

Inside This Book (Learn More)
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Customer Reviews

4.1 out of 5 stars
4.1 out of 5 stars
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
1.0 out of 5 stars Exasperating book 24 May 2013
Format:Paperback|Verified Purchase
Just read this book in one sitting (a good third of it is white space). Don't be fooled by the spacious, attractive page samples - it's VERY light on content. But my main reason for submitting a review is to warn you that the author constantly keeps trying to sell you her other book on web design. In the last 15 entries/chapters alone, no fewer than TEN contained the line ' In my book Neuro Web Design etc...". When you consider that the majority of these entries are barely 250 words, that's a lot of hot air. Don't waste your money.
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2 of 2 people found the following review helpful
By Jordan
Format:Paperback|Verified Purchase
Fantastic book capturing really useful research on how people interact, what motivates them, and how to refine and optimise user experience. Loaded with practical tips on putting the research into action!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Fantastic Summary of need to know facts 17 Mar 2013
Format:Paperback|Verified Purchase
Loved the book - not just for designers but anyone who is interested in how people think in an office!
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1 of 1 people found the following review helpful
4.0 out of 5 stars A must for a designer 15 Feb 2013
Format:Paperback|Verified Purchase
This book is an absolute must for any graphic designer, web designer or user interface designer. Or maybe you're just interested in how people approach tasks - you wont be disappointed
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