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100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) Paperback – 14 Apr 2011


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Product details

  • Paperback: 256 pages
  • Publisher: New Riders; 1 edition (14 April 2011)
  • Language: English
  • ISBN-10: 0321767535
  • ISBN-13: 978-0321767530
  • Product Dimensions: 17.8 x 1.5 x 22.6 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 27,507 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

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Customer Reviews

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Most Helpful Customer Reviews

14 of 15 people found the following review helpful By Mr. T. Connor on 24 May 2013
Format: Paperback Verified Purchase
Just read this book in one sitting (a good third of it is white space). Don't be fooled by the spacious, attractive page samples - it's VERY light on content. But my main reason for submitting a review is to warn you that the author constantly keeps trying to sell you her other book on web design. In the last 15 entries/chapters alone, no fewer than TEN contained the line ' In my book Neuro Web Design etc...". When you consider that the majority of these entries are barely 250 words, that's a lot of hot air. Don't waste your money.
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3 of 3 people found the following review helpful By Jordan on 2 April 2012
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Fantastic book capturing really useful research on how people interact, what motivates them, and how to refine and optimise user experience. Loaded with practical tips on putting the research into action!
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1 of 1 people found the following review helpful By ERobinson on 17 Oct 2013
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As a graphic design student about to write a dissertation on design psychology, this was book perfect for me.
It's written in plain English, and presented in a digestable, attractive way. You don't have to be a designer or a psychologist to understand it. I would recommend it to anyone in design, advertising, or even retail in general.
It includes attention-grabbing headlines, for example, chapter 59 is called "People Assume It's You, Not The Situation" - but more importantly it backs up all of the statements with valid psychological studies and sources.
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1 of 1 people found the following review helpful By Aderitus on 23 Sep 2013
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This is a good book for someone who's getting started in design. You can get some basic concepts about how people view the web.
Knowing the psychology of the user is very useful, knowing how he will probably interact with your design is a great advantage.

This is book is pretty interesting for that point of view, not five starts because much of the interactive content, like links and online "exercises"/examples don't work anymore. Some web concepts are also outdated. Hence not the 5 stars.

All in all a good book.
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