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How They Started Digital Paperback – 6 Jul 2012


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How They Started Digital + How They Started: How 30 good ideas became great businesses + How They Started in Tough Times
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Product details

  • Paperback: 256 pages
  • Publisher: Crimson Publishing; 1 edition (6 July 2012)
  • Language: English
  • ISBN-10: 178059089X
  • ISBN-13: 978-1780590899
  • Product Dimensions: 13.8 x 1.7 x 21.6 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Bestsellers Rank: 365,335 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

How do you turn an idea into a successful digital business?

The media is full of headlines about the latest digital success story and  young billionaire. 

But how do these businesses actually get off the ground? What the steps to turn an idea into a thriving company? Many of us have ideas we think might work, but don't know where to start?

In this book we tell the fascinating stories of how 25 famous and highly successful digital businesses were set up from nothing. Based on extensive research and exclusive access to the founders, we reveal the highs and lows of each company's journey. You will learn how much business and technical experience you need and what it takes to succeed. 

This new titles in the best-selling How They Started series looks in detail at the start-up phase, answering questions such as: 

- Where did the idea come from?
- How did they decide it was viable?
- Why did they choose that name?
- How did they make their first sales?
- What challenges did they face?

About the Author

David Lester is an author, serial entrepreneur and the founder of Startups. David started his first business aged 22 and sold it for millions before he was 30. He has since started several other successful businesses and invested in many more.

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Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By RJP the Book Boy TOP 500 REVIEWERVINE VOICE on 23 April 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
How they started Digital

This book details how some of the big digital companies started and developed. The book is divided into six sections:
Entertainment,
Social Media,
Leisure and Content,
Retail,
Finance and comparison sites,
Technology.

Some of the big names are here, Twitter, Wonga, Groupon and Ebay to name a few. Each business description starts with a summary of who started it, when, their ages and backgrounds and business type.

This is really a history of each business rather than how to emulate them but it makes excellent reading. While it does not tell the reader how to do it the business description may help in forming your own business plan. It is plain to see that each company has not always had it their way and the ups and down are documented. What comes across very well from the general idea is the commitment of the entrepreneurs in these companies.

The book is an interesting read and ideal for students researching this as a topic or just anyone with a curiosity ' where did they come from '?

It would be nice to have a companion book which details all the hardware companies which have made the likes of Ebay possible, I expect a search of Amazon will find a book like this ( I have just searched and there is - good old Amazon !)
For me the book was very interesting and an enjoyable read but I am still searching for my big idea which has eluded me for the past 50 years :-)
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3 of 3 people found the following review helpful By AM VINE VOICE on 11 Aug. 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I already have How They Started: How 30 good ideas became great businesses and so was intrigued to see what this book had to offer. For me, this was the better book as it focuses more on the IT market than general business.

It's split into sections depending on the company. I have already read A LOT about how a number of these companies started so there's not a lot that's new for me but if you have an interest in how the companies in this book got going without having to trawl through the internet then this is the book for you.
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2 of 2 people found the following review helpful By Mr. M. A. Reed TOP 1000 REVIEWERVINE VOICE on 21 Aug. 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Written in an easy and engaging style, this is a potentially dry read. Possibly one of the flaws is that this focuses and defines itself by digital domains : you may as well define the medium as the message. More important is that all of these happened in the technological field in the past ten years, and to be frank - as we have seen with Facebook flotation and Twitter awareness - that often big tech stories have little in the way of cash or a long term business vision beyond achieving and maintaining what is a cool idea. This book explains how those ideas explore and extend beyond an original idea and fund and develop the business into a sucess. The key thing that success in the digital market requires, more than anything else, is a damn good idea and no book can teach you that.
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1 of 1 people found the following review helpful By The Truth TOP 500 REVIEWERVINE VOICE on 14 May 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
How They Started: Digital is part of a series of books "How They Started" books, telling amazing tales of how people had a small idea and turned it into something big.

I haven't read any of the other books, but if this is How They Started: Digital is anything to go by they'll be pretty good.

I liked this book. Some reviewers have complained that all the information contained in it's pages is already out there on the net - well that could be said about more or less any book if you ask me, and personally, I don't want to trawl the net for the information.

In a nutshell, How They Started: Digital gives us a rundown of 25 successful internet companies. Most you'll have heard of, others you may not have, but there each companies gets a complete breakdown.

We're told about the history of the founders, the genesis of ideas, the hurdles and trials they came up against and how they overcame them. We're told how they came up with names, negotiated deals and how they brought their ideas to life in the digital realm.

I found it very interesting and inspiring to read about these start-ups and the people behind them. I'm no internet or computer whiz, but that didn't matter. I found it a simple and informative read.
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1 of 1 people found the following review helpful By the lambanana TOP 100 REVIEWER on 2 May 2013
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From Electronic Arts to spotify, Match.com to Wonga, David Lester analysers how they started. Their pitfalls and ultimate success.

However, I didn't really get any more insight or analysis than if I had researched each company myself using wikipedia and the FT.Financial Times - UK Edition

That said, they are interesting case studies and the book itself is not over-long and quite readable.
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1 of 1 people found the following review helpful By John Richard VINE VOICE on 23 Jan. 2013
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The stories behind some of the biggest names on the internet, absorbing narratives of the individuals involved and how they started. Compulsive reading for their customers and for those who wish to emulate them. Many of the original ideas behind these success stories seem so elusive and impractical that most of us would never have pursued these goals, how wrong we are! A great read, as compelling as any novel and not at all 'techie' just the stories of some amazing people and their determination to succeed.
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1 of 1 people found the following review helpful By T. Walker VINE VOICE on 6 Jan. 2013
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There are twenty-five companies described in this book, from Twitter to Ebay, from Groupon to Wikipedia.
Each is broken down into an introduction to the people who had the original idea, then the development of the idea and the company, finishing with where they are now. It's not very detailed, but if you want to check up on the company it's a pretty good place to start. It's chapters mean you can pick and choose the businesses you are interested in without having to wade through a lot of other stuff.
Recommended!
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