I had heard rumors over the internet that this book was the “bible” of self-publishing. I was pleasantly surprised to find out that these rumors were, indeed, the truth.
Clearly structured and written in simple, reader-friendly language that anybody can understand, this book is not only an amalgam of information, but a pleasure to read as well. Poynter discuses topics such as your publishing options, writing your book, starting your own publishing company, producing your book, announcing your book, promotion, advertisement, fulfilment, etc. In fact, everything you need to know to get your own press rolling. The author moves from subject to subject chronologically, making the process easy as if you had a coach beside you at each step of the way.
Poynter uses tables, sample forms, graphics, drawings and pictures to illustrate his explanations. Since this is a revised edition, the contact information and links are up to date. Most helpful are the appendixes, offering a “book’s calendar,” as well as many resources and recommended reading. Another thing about this book which make it a pleasure to read is the clever quotations used throughout. Be prepared with pencil and highlighter, as this is a book you’ll want to dissect piece by piece.
Practical, straight-forward and insightful, The Self-Publishing Manual should be in the reference shelf of anybody who is thinking about self-publishing a book, start a press, or simply understand how the publishing business works. It is also an invaluable resource for those who want to learn about effective book promotion. This is one of those rare jewels which is worth its every penny. Highly recommended.