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The " art " of rhetoric (The Loeb classical library) [Unknown Binding]

4.3 out of 5 stars  See all reviews (6 customer reviews)

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Product details

  • Unknown Binding: 491 pages
  • Publisher: Harvard University Press (1967)
  • Language: English
  • ASIN: B0008CFGPO
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)

More About the Author

Aristotle was born at Stageira, in the dominion of the kings of Macedonia, in 384 BC. For twenty years he studied at Athens in the Academy of Plato, on whose death in 347 he left, and, some time later, became tutor of the young Alexander the Great. When Alexander succeeded to the throne of Macedonia in 335, Aristotle returned to Athens and established his school and research institute, the Lyceum, to which his great erudition attracted a large number of scholars.

After Alexander's death in 323, anti-Macedonian feeling drove Aristotle out of Athens, and he fled to Chalcis in Euboea, where he died in 322. His writings, which were of extraordinary range, profoundly affected the whole course of ancient and medieval philosophy, and they are still eagerly studied and debated by philosophers today. Very many of them have survived and among the most famous are the Ethics and the Politics.

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The work opens with a suitably general introduction, setting the art of rhetoric within its broader intellectual framework. Read the first page
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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most Helpful Customer Reviews
21 of 21 people found the following review helpful
5.0 out of 5 stars Beyond PowerPoint. Be persuasive and good! 25 Jan 2010
Rhetoric sounds dubious. Is it concerned about convincing people of what you think is right for you but not necessarily good for the person you want to convince. Is it about selling your ideas to gain power or wealth by overwhelming your audience with false arguments convincingly presented?
Aristotle tries to solve this dilemma insisting that all persuasion should be with the intention of making a contribution to happiness by furthering virtuous behavior. He also presents the methods you should use to convince people to believe you. I find the book useful from both points of view.
Aristotle explains very clearly that to be persuasive you have to be rational and have the ability to understand and arouse emotions of the audience in your favor.
The book was written as a kind of handbook to be used 2400 years ago. Most of it, but not all is still valid to day. It has become a common practice to use PowerPoint presentations to convince people. The method of Aristotle is about content, structure, logic and emotions. Some slides may still be useful, but if you really want to be successful you better focus on the content using Aristotle type argumentation. All people that have to make speeches or presentations will find a wealth of ideas in this book. I found it a pity that the book does not contain complete speeches of Aristotle. The book should be of special interest to politicians and leaders in business that have to address large audiences with somecritical and skeptical members.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Beyond Praise 24 Oct 2012
Format:Paperback|Verified Purchase
It's a difficult read for the most part, but it's certainly worth the effort and perseverance. It's a very solid very impressive guide to public speaking, debate, persuasion. Everyone reading this should give it a go. It will improve any bookshelf instantaneously and has the power to transform your career. Seriously - better than any career self-help book, you really should buy yourself a copy.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Fundamental 18 July 2013
Format:Paperback|Verified Purchase
If you don't read this book you just miss the point... As in the Poetics, in The Art of Rhetoric, are the foundations of western writing and argumentation... It is were all begun... kind of genesis of persuasion...
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