This is an okay read to pass the time, but really falls flat on its face if you are expecting it to live up to its title and the hype surrounding it.
Given that the author had access to 25 of the worlds most successful ebay traders, this book could have been something really exceptional. The 150 or so pages are printed in such a large font and with huge margins, their really is only about 75 pages worth of text, and of that most of those are lack lustre.
The questions asked by the author, are the same as those you would expect from a blue peter reported. Each chapter is meant to review the business model of a highly successful and motivated business person/company, who happens to ply their trade on ebay. But what you end up with is a chapter that examines a particular aspect of ebay trading, such as delivery, and even this is written for simpletons - "ensure delivery is speedy"!!!! You hardly need a top 25 ebayer to tell you that!
Infact, the chapter detailing the biggest trader on ebay to date - with over 1 million feedback, is purely nothing but a chapter on how to maintain positive feedback. We could have learnt so much more. This book needs to be re-written and in far greater depth, and preferably by some one else.
I was hoping to read 25 small, but neverless detailed, company biographies with all aspects from the initial idea, through to staffing issues, shipping practices, marketing stratergies, financing, cash flow problems and solutions, highlights, low lights etc... but all I got was the result of 25 interviews in which the interviewer had nothing more than a friendly chat over coffee with the interviewee.
Avoid if your looking for anything other than a something to keep you entertained on a lazy afternoon.