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The "You" Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers
 
 

The "You" Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers [Kindle Edition]

Tom Trush
5.0 out of 5 stars  See all reviews (1 customer review)

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Product Description

Product Description

The marketing game has changed ...

But many high-level executives behind big brands and major corporations still haven't noticed. They're blinded by a desire to showcase the greatness behind their companies.

That's okay, though, because this ego-based marketing approach means more opportunity for you.

The reality is the Internet has transformed the buying process. Your prospects actively hunt online for solutions to their problems. So they're more educated about your product or service than ever before.

Today, your role as a marketer is similar to a publisher. You must produce and deliver valuable content when and where your prospects need it.

What works is focusing on your prospects' problems. What fails is force-feeding facts about what you sell.

All it takes is a simple change in your perspective on prospects to position yourself as an industry authority, deliver higher returns on your marketing investments, and reach larger audiences with less effort.

If you want your marketing to deliver different results, you must be willing to do something different.

Are you ready?

About the Author

A direct-response copywriter and founder of Write Way Solutions in Phoenix, Arizona, Tom Trush helps business owners and entrepreneurs develop lead-capturing marketing materials. In addition to working with clients across the globe, Tom shares his educational approach to marketing at seminars and workshops, as well as in his own information products. He firmly believes you can’t go wrong in your marketing when you show compassion and a desire for helping people. Tom is also the author of "The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers."

Product details

  • Format: Kindle Edition
  • File Size: 422 KB
  • Print Length: 208 pages
  • Page Numbers Source ISBN: 1470039133
  • Publisher: CreateSpace (1 May 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007ZRS120
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #678,520 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
5.0 out of 5 stars Tom Hits The Nail On The Head 8 Jun 2012
Format:Kindle Edition|Verified Purchase
Tom Trush has hit the nail on the head with 'The You Effect'. In a cluttered marketing landscape where every business fights for a prospect's attention, Tom's strategies will enable you to stand out from the crowd and attract your ideal customers.

Tom's advice isn't complicated; some of it is marketing fundamentals that entrepreneurs forget or simply never realised. It's all about understanding your prospective customer and what they need and want so that you can attract and keep their attention in the lead-up to a sale. It's about 'You' the (prospective) customer, not 'me', 'we' or 'our company'.

'The You Effect' draws together a number of Dan Kennedy and Bill Glazer style marketing strategies in an easy-to-read way that will help you focus on communicating an effective marketing message that will make your business more money.

In fact, it's like Tom was reading my mind about creating effective marketing campaigns, so much so that I'm considering including his book as a bonus with my upcoming info-product on testimonials.
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Amazon.com: 4.9 out of 5 stars  10 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Great Ideas with Easy Implementation 30 April 2012
By Benjamin Koeller - Published on Amazon.com
Format:Paperback
Tom's tips are easy to understand and implement because they enhance activities you're already doing. He puts unique twists on common-sense approaches. This book is a great read for entrepreneurs eager to market their businesses with educational strategies. But a word of warning: Tom's strategies aren't the traditional tactics your competitors are used to seeing. So don't be surprised if some people criticize (and then copy) your marketing efforts. A very powerful marketing book sits in your hands -- use it to your advantage.
2 of 2 people found the following review helpful
5.0 out of 5 stars Smart. Articulate. A Great Read. 26 April 2012
By Steve - Published on Amazon.com
Format:Paperback
The 'You' Effect showcases simple, easy-to-implement ideas to make your marketing copywriting work harder. The writer's ability to think about a customers perspective ensures copy is always relevant to the reader and drives action. These are sound business rules that should be at the foundation of every marketing copywriter. I'll use this insight everyday at my business.
1 of 1 people found the following review helpful
4.0 out of 5 stars Good book on copywriting, but content is unnecessarily repeated three times. 20 Sep 2013
By Destination Infinity - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The first 70% of this book is valuable content - but the remaining 30% is filler-content. I appreciate the short summary at the end (that highlights the important points discussed in the book) but the imaginary interview with the twins could have been avoided - It's too long and the conversation drags.

This book is a good resource for entry-level copywriters (and even bloggers, marketing personnel and anyone else trying to grab the attention of their prospects by writing a copy) because it highlights certain vital points required to retain customer attention.

You can keep writing copy, but if you are not aware of certain basic principles that make the customers read it, enjoy it, believe it and open their wallet to take the credit card out, the copy is ineffective. The principles outlined in this book will help you write better copy that appeals to customers and benefits employers.

The author does a great job while discussing copywriting principles, but is not so good while discussing marketing principles. Why include them in the book, then? Did we ask you if we need to set up a blog, collect emails, do social networking updates, etc? There are many other books dedicated to these topics and most of them are CRAP.

I think the author should have stuck to his core expertise - copywriting, because his suggestions on this topic are good. Also, the author should try to follow this -

"In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away" - Antoine de Saint-Exupery.
1 of 1 people found the following review helpful
5.0 out of 5 stars Tom has hit another Grand Slam. Nothing like it anywhere! 26 April 2012
By Trey - Published on Amazon.com
Format:Paperback
Tom Trush's The "You" Effect is the finest collection of practical marketing tips I've ever seen. No dry-as-dust theory here. Rather, Tom fuses time-proven marketing principles with today's technological innovations. As a result, you discover how to create and implement a highly persuasive message that attracts inquiries, orders and profits. These tested strategies -- combined with Tom's common-sense approach -- make this book a must-read for every professional and business owner marketing to today's skeptical, distrusting buyers. If you want to know how to erase doubt and build unquestioned trust, read Tom's new book before you invest your money. I guarantee it will open your eyes to profitable opportunities ... and help you steer clear of the costly mistakes that cause businesses to lose millions. The "You" Effect is not like any advertising or marketing book on your shelf. It's truly your ticket to success in 2012.
1 of 1 people found the following review helpful
5.0 out of 5 stars a must read for any entrepreneur! 25 April 2012
By C. Gaudet - Published on Amazon.com
Format:Paperback
Tom Trush's 'The You Effect' covers many of the (often) not talked about, totally undisputed, and universal principles for raw, hardcore money-getting strategies that have stood the test of time. A must read for any entrepreneur.
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