The definitive reference on the essential elements of Web style for writers, bloggers, editors, businesspeople and students.
The Yahoo! Style Guide
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Book Description
Is it Web site, website or web site? What's the best on-screen placement for a top story? How can I better know my site's audience? The rapid growth of the Web has meant having to rely on style guides that are intended for print publishing and do not address writing for the Internet. The Yahoo! Style Guide does. Writers and programmers at Yahoo!, faced with a lack of industry guidance fifteen years ago, began creating a set of guidelines for web writing. The seeds of The Yahoo! Style Guide were planted with their first in-house reference, which has been added to ever since, making it the go-to manual inside Yahoo! Polished and expanded for its public debut, this resource will cover the basics of grammar and punctuation as well as Web-specific ways to perfect a site. It includes: identifying the audience and making the site accessible to everyone; constructing a clear and compelling story; developing a site's unique voice; streamlining text for mobile devices; optimizing webpages to increase the changes of appearing in search results; streamling text so it can be read at Internet speed.
About the Author
With more than a billion users worldwide, Yahoo! is the trusted authority on all things Web. The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present Yahoo! editors within Yahoo!'s editorial department, led by Senior Editorial Director Christopher Barr.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By MikeUnwalla
Format:Paperback
"What is a tribble, and why is a tribble difficult to control?" is one possible question from readers of 'The Yahoo! style guide'. In a style guide from a global company, I expect internationalised content. Readers who do not know American culture will struggle to understand some of the content.
'The Yahoo! style guide' explains how to write for an international audience. Unfortunately, the text does not conform to the guidelines that are in the book. Possibly, many readers of the book do not read English as a first language.
Some irritating errors spoil the book. For example, the statement, "It's impossible to write without using some idioms" is not correct.
The chapters are organised in sequence from less technical to more technical. Ideas are introduced early in the book, and are discussed in detail later. For that structure to be effective, readers need to know where to find information. For the best user experience, a better index is necessary.
Despite my criticisms, the book is useful. Although I do not agree with some of the guidelines, I learnt new things.
'The Yahoo! style guide' is much more than only a style guide. The book has guidelines about words and grammar, but the book also deals with accessibility, audience analysis, text for headings, HTML, search engine optimisation, the design of user interfaces, US copyright law, and many other topics. Therefore, 'The ultimate sourcebook for writing, editing, and creating content for the digital world' is an accurate subtitle.
'The Yahoo! style guide' explains how to write for an international audience. Unfortunately, the text does not conform to the guidelines that are in the book. Possibly, many readers of the book do not read English as a first language.
Some irritating errors spoil the book. For example, the statement, "It's impossible to write without using some idioms" is not correct.
The chapters are organised in sequence from less technical to more technical. Ideas are introduced early in the book, and are discussed in detail later. For that structure to be effective, readers need to know where to find information. For the best user experience, a better index is necessary.
Despite my criticisms, the book is useful. Although I do not agree with some of the guidelines, I learnt new things.
'The Yahoo! style guide' is much more than only a style guide. The book has guidelines about words and grammar, but the book also deals with accessibility, audience analysis, text for headings, HTML, search engine optimisation, the design of user interfaces, US copyright law, and many other topics. Therefore, 'The ultimate sourcebook for writing, editing, and creating content for the digital world' is an accurate subtitle.
3 of 4 people found the following review helpful
Format:Paperback
This should be the first book that anyone interested in website creation should read. The web writing guidelines are clear, supported by good examples and will open your eyes to how writing for the web should be done.
Whilst the advice in here can be found online there's great benefit in having it all in one place, well presented and in a solid real book format. Coming from Yahoo! and published by Macmillan, no writer, editor, content creator or anyone else involved in website creation can sensibly refute the guidelines this book gives.
Whilst the advice in here can be found online there's great benefit in having it all in one place, well presented and in a solid real book format. Coming from Yahoo! and published by Macmillan, no writer, editor, content creator or anyone else involved in website creation can sensibly refute the guidelines this book gives.
By Nickel
Format:Paperback|Amazon Verified Purchase
Apple, Amazon, Google and Facebook are making the running these days, but just remember it's Yahoo who was the innovator and is still there, still profitable, still innovating. I don't agree with everything in this book, but it's well written, well signposted and has plenty of excellent advice - and even some useful coding examples. Content marketing is 2013's buzz phrase - this book tells you how to do it and do it well.
Most Recent Customer Reviews
4.0 out of 5 stars
Very useful and great for SEO tips
If you're writing for the web and want to engage your readers, improve consistency and style, as well as having a chance against all the content out there in relation to SEO this... Read more
Published 23 months ago by Travelman
5.0 out of 5 stars
A concise style guide for web content
Excellent and concise guide full of detailed info for publishing digital media content for an international market. Read more
Published 23 months ago by Cath MacAdam
5.0 out of 5 stars
Great read, great overview, great tips - great book!
As a writer of web content I was looking for a book that gives me an overview of different anspects of web writing, but also in-depth info. Read more
Published 24 months ago by Nadine Kats
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