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Review
...waspish, funny, and often downright vicious, expose of everything from marketing to process re–engineering..." (Manager, July/August 2002)
"…it just takes a clever book like this to present them so clearly…" (City To Cities, October/November 2002)
"…Takes us on an insightful journey through a scary business world…" (Business Executive, 1 October 2003)
Review
"...waspish, funny, and often downright vicious, expose of everything from marketing to process re–engineering..." (Manager, July/August 2002)
"…it just takes a clever book like this to present them so clearly…" (City To Cities, October/November 2002)
"…Takes us on an insightful journey through a scary business world…" (Business Executive, 1 October 2003)
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Customer Reviews
It's also very funny: a characteristic in short supply in most other business books.
As with most sound advice, you recognise it as such-and wonder why most company's aren't putting it into practice already. Geoff's book is full of sensible ideas which, unfortunately most organisations have failed to take on board. The resulting oxymoron called 'customer service' means that too many companies are turning away customers and prospects in droves. Geoff knows this, and if you read this book you'll begin to understand how you can avoid the mistakes others are making and start creating a 'customer friendly' company -all with some elementary steps and procedures.
Read this book to be amused, enlightened and entertained-but read it most of all because the future success of your company could depend on it.
Anyway, there is some excellent information in the book and while nothing is revolutionary or new - it is by applying a different approach to many of the things that we already know that a competitive advantage can be reached.
This book, in my opinion, is a must for anyone who either;
a) has a few hours to kill at an airport or on a plane
b) or anyone working in professional sales or looking to start a new enterprise.
If you are both of the above then you might just have found the perfect read......
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