Although this book is called How To Write, I think at base it does a slightly different job. The emphasis is rather more, how to avoid getting it wrong. For me this is no bad thing. A lot of books offering help and guidance in any field tackle their subject by effectively saying the way to do whatever it is is to do it this way; because this is the way I do it. This book approaches the subject by saying, here are the aspects of writing you need to get right. It then presents examples of mistakes to avoid. Combined with selected examples from a wide variety of published works with explanations of why the selected extract does it's job, or doesn't do it, it illustrates what you need to get right and how it can be gotten right, or wrong.
It is no surprise that the book is divided in well delineated sections. The author, Harry Bingham, runs a writers consultancy and the approach feels like well defined lectures, each focussed on their specific subject, plot, character, marketplace, editing, etc etc. The approach in the book almost certainly has it's genesis in the structure of some of the courses that they run.
You don't have to read the whole thing front to back. If you understand marketplace, skip that bit. It's OK to mooch around.
In summary, this isn't going to show you how to write. But if you have it in you to write then it can help you to become a better writer, maybe even a successful one.