A no-nonsense, systematic and practical book for business people and students of business everywhere. The short country profiles are especially useful and to the point.
About the Author
Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books on cultures and has trained students and business executives in 65 countries. Mike Nicks is an experienced journalist who has written widely on business and differing cultures.