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Product Description
Product Description
The latest edition of this popular title provides a framework for a full understanding of cultural differences in communication, negotiation, partnerships, socialising, incentives and rewards. It offers strategies and tactics for winning people over to your side, ensuring that the right impression is made in whatever culture you are operating. It helps in: understanding cultural differences in communication, negotiation, partnerships, socialising, incentivising and rewarding; getting people on your side; and acquiring the knowledge needed to make the right impression and avoiding giving offence. It provides a framework for understanding any culture in the world, but include specific chapters on the top 10 economies in the world by 2050, according to Morgan Grenfell: China, USA, Germany, UK, Russia, India, Brazil, France, Italy, Japan, Spain, The Gulf, Korea, Australia. We are pleased to announce The World s Business Cultures has been shortlisted for the CMI Management Book of the Year.
About the Author
Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books on cultures and has trained students and business executives in 65 countries. Mike Nicks is an experienced journalist who has written widely on business and differing cultures.
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1 of 1 people found the following review helpful
Business libraries will find this an essential pick.
3 April 2008
Format:Paperback
Why do business negotiations between people of different cultures often turn into disasters? Even between countries which seem similar, such communications often fail - and so here a model is presented for unlocking all world business cultures, based on a blend of knowledge about cultural information, behavior patterns, values, preferences and common areas of cultural difference affecting communication. Chapters offer a step-by-step survey of knowledge and cultural awareness covering behavior patterns and common communication challenges, and come from a cross-cultural consultant and media coach who provide experienced insights. Business libraries will find this an essential pick.
0 of 1 people found the following review helpful
Great book
28 Dec 2009
Format:Paperback|Amazon Verified Purchase
This book is gives an excellent overview of cultural differences with real-life examples. Good reference for anyone doing business abroad, or working in multi-cultural environment.
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