Zhang Ke Jia's The World is a great location in search of a movie. Set in a Beijing theme park recreating the major cities of Europe dominated by a one-third scale replica of the Eiffel Tower and dealing with the employees and their friends, it's really just comes over as a whole lot of nothing. Scenes may be true to life but they're trivial and, like the characters, never really go anywhere. That may well be the point, but that doesn't make watching it easy going. There's possibly something about the globalization of Chinese culture lurking in their somewhere and the contrast between the glamorous face of modern China vs the poor quality of life for migrant workers, but nothing really comes through because the characters are so univolving. Instead it's like watching people out of a bus window on a rainy day while waiting for the traffic lights to change, images washing over you inoffensively but without leaving any lasting impression as you move on.
Be aware that some Asian releases of this title are the much shorter 105-minute Chinese theatrical version rather than the international 139-minute version presented on Zeitgeist's Region 1 NTSC DVD and Eureka's UK Blu-ray.