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The World is Flat: The Globalized World in the Twenty-first Century
 
 
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The World is Flat: The Globalized World in the Twenty-first Century [Paperback]

Thomas L. Friedman (Author)
3.6 out of 5 stars  See all reviews (36 customer reviews)
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The World is Flat: The Globalized World in the Twenty-first Century + Why Globalization Works (Yale Nota Bene) + Globalization and Its Discontents
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Product details

  • Paperback: 672 pages
  • Publisher: Penguin; 2Rev Ed edition (5 July 2007)
  • Language English
  • ISBN-10: 0141034890
  • ISBN-13: 978-0141034898
  • Product Dimensions: 19.4 x 13 x 3.2 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: 13,265 in Books (See Top 100 in Books)

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More About the Author

Thomas L. Friedman
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Product Description

Product Description

The beginning of the twenty-first century will be remembered, Friedman argues, not for military conflicts or political events, but for a whole new age of globalization – a ‘flattening’ of the world. The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal – and competitor – of the other. The rules of the game have changed forever – but does this ‘death of distance’, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust? Friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand. The World is Flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer.

In his new chapters: 'If It's Not Happening, It's Because You're Not Doing It' and 'What Happens When We All Have Dog's Hearing?' the author explores both the benefits and disadvantages of the very latest developments in global communication. The emergent popularity of blogging, pod-casting, YouTube and MySpace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of Internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality. On the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale. Identifying ours as 'The Age of Interruption', Friedman discusses the annoyance and dangers of BlackBerrys in meeting rooms, hands-free kits in conversation and using a phone or iPod whilst driving. In an age when we are always 'connected' via email or mobile phone how can we hope to concentrate on one thing without interruption? As expected the author has revitalised this new edition of The World Is Flat with timely insights into the nature of our flat world.

About the Author

Thomas Friedman has won the Pulitzer Prize three times for his work at The New York Times. He is the author of two best-selling books, From Beirut to Jerusalem, and The Lexus and the Olive Tree.
Inside This Book (Learn More)
First Sentence
Your Highnesses, as Catholic Christians, and princes who love and promote the holy Christian faith, and are enemies of the doctrine of Mahomet, and of all idolatry and heresy, determined to send me, Christopher Columbus, to the above-mentioned countries of India, to see the said princes, people, and territories, and to learn their disposition and the proper method of converting them to our holy faith; and furthermore directed that I should not proceed by land to the East, as is customary, but by a Westerly route, in which direction we have hitherto no certain evidence that anyone has gone. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
unbelievably trivial 24 Nov 2010
Format:Paperback
Nothing but empty calories, fancy dressed-up metaphors, repetitions, and silly ranting. Having read Chang Ha-Joon's wonderful book Bad Samaritans, I decided to check out if this book was really as bad as Ha-Joon says. And, well, it is.
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3 of 3 people found the following review helpful
Format:Paperback
I think that if you're familiar with the internet, follow a few blogs, maybe you are aware of globalization, outsourcing and some real basic business principles then just skip this one. I can imagine the big cat CEO of yesteryear rolling into his company and talking about this 'amazing' book he's found and how the world is like 'so connected!'. For the rest of us it's just a long, long drawn out process in which Friedman (who seems to reference absolutely nothing) tells us how well travelled he is and how, if we don't act right now, we're all going to miss out to China who will control the world. I got a sense of 'justice served' when reading how America was doomed by the clever Indians and how the US took their eye of the ball post 9/11 and went to fight terrorism instead. I stopped 4/5's into the book (thought I'd done quite well, actually). I don't like Friedman very much - he talks of UAVs/drones empowering junior commanders on the battlefield which couldn't be further from the truth. The UAVs just give the senior command change the ability to have complete oversight, so they don't have to trust or empower anybody - they can do it themselves. If you want a better read, go for A Brief History of Neoliberalism - somehow it seems like an antidote to Friedman's 'look how clever I am at discovering supply chain management' rubbish. Seriously, if you're reading this on a 'computer' skip it - you know it already.
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3 of 3 people found the following review helpful
Format:Paperback
Here is a journalist who has been to a few places in his time and subsequently has formed an opinion of the world as being 'flat', that is, a more equal and less divided world (mostly from a window of an expensive airline).
Unfortunately, the world is not like this. Although some have become liberated by these developments, others have become constrained and rejected. Mostly just goes to show that you shouldn't form an opinion from your own experience.
Go ahead and read, but just PLEASE don't take everything literally.

...and the world is definately NOT flat. Read some literature by Doreen Massey or Vandana Shiva to get a fuller world view.
Don't be an armchair geographer!
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Most Recent Customer Reviews
Excellent
Excellent service! Thank you very much! As good as it describer. Product in very good condition. Quick delivery as well. Arrived within 3 working days.
Published 7 months ago by liliapony
Entertaining but not a serious piece of scholarship
I quite enjoyed it. I saw it more as a bright and breezy (though very long) journalistic piece rather than as serious analysis.
Quite a few clichés. Read more
Published 18 months ago by The Emperor
The world is flat
This book has opened my eyes. I have experienced many changes in business over the last 20 years, with the inception of the internet and globalization. Read more
Published 20 months ago by Michele Paloschi
I now love outsourcing
I bought this book about couple of years ago through Amazon recommendation but I did not start to read it until June 2010 when a friend told me how interesting the book is. Read more
Published 23 months ago by Oo Alabede
The World is flat
The book is very interesting.Is not just economic book,sometime is even funny:)
Nice and easy book for everybody.
Published on 22 Feb 2010 by Maja A. Gach
AWESOME READ!
New Age reading. People really are naive when it comes to stuff like this. There will always be an army of people somewhere on this planet willing to do your job cheaper, faster... Read more
Published on 24 Nov 2009 by Salman Jaffer
Very interesting book
This book is a wonderful and interesting trip through the history of very recent developments to the way we comunicate today. Read more
Published on 17 April 2009 by Jose Oliveira
Interesting concept, though explored too narrowly
First off this book is mind-blowing, sadly that all happens in the first 100 pages. The rest is just another series of examples that don't advance the argument or shed new light on... Read more
Published on 25 Feb 2009 by Adam "Reviewboy" Yorkie'bar
Not worth the time and money
The book is hardly anything than a catchy title and continuing the same theme with the headings for the chapters and the "10 flattening forces" - whatever that means btw. Read more
Published on 11 Jan 2009 by Peter Kovari
Far Ranging and Insightful
Far reaching, eloquent and insightful, The World is Flat is a book more people should read. Looking towards the future with a good understanding of the past and the current,... Read more
Published on 2 Jan 2009 by P. Robertshaw
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