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Some of the names are those you'd expect--Michael Dell talking about growth, Sony's Nobuyuki Idea on innovation--but others are a surprise. For example, the postmaster general of the United States has written a chapter called "Firing Up the Evangelical Organization", in which he talks about the inherent contradictions of a company that is a monopoly but still has to compete for market share with publicly traded companies. The chapter on knowledge management comes last in the book, but contains the most interesting metaphor: Yahoo! chairman and CEO Timothy Koogle compares the proliferation of new information to bug spray, which works by forcing bugs to keep twitching until they run out of food or oxygen and thus die. Knowledge workers and organisations are like that, he says: if they can't find the information they need quickly, in language that's meaningful to them, they'll just keep searching until they run themselves into the ground. Not that this is a book built on clever metaphors. Two of the authors are partners with Pricewaterhouse Coopers, the giant accountancy firm, and the third is a former partner. A reader doesn't expect zinging prose from this trio, and shouldn't be disappointed when it's not found. Instead, the book offers straightforward analysis of how business has changed in the past two decades and how it figures to continue changing. --Lou Schuler, Amazon.com --This text refers to the Paperback edition.
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The naming and dating of these eras is much less important than the authors' comments which are coordinated with what the various CEOs have to say. Each CEO has selected a specific subject to discuss. Together, the 29 CEOs represent a wide range of global corporations which, in turn, represent an equally wide range of industries. It remains for each reader to determine which subjects are of greatest interest; also, to determine which CEOs' comments have the greatest value. Obviously, space does not permit a complete list of the commentaries and their authors. It would be rude to provide a partial list which excludes any of them.
For whom was this book written? My guess (just a guess) is that at some point, Dauphinais, Means & Price agreed that the general subject of "pressing business challenges" on a global basis would be an interesting subject for a book published in 2000. Perhaps they then considered co-authoring one. What we now have is a conceptual framework which they devised within which are clustered the observations of CEOs who (with their associates) face various "pressing business challenges" each and every waking moment. The book therefore, in my opinion, was written for whose who appreciate having such a framework, and, who are eager to know what these various CEOs have to say.
Because of the Internet and especially the WWW, by 2002 or 2003 at the latest, I am convinced that almost all companies (at least in North America) will either compete on a global basis or be strategically involved somehow with those which do. I conclude, therefore, that the collective "wisdom" provided by those who head 29 of the world's largest corporations has significant implications now for many other companies...also, that those implications will have even greater significance for most (if not all) other companies within the next 12-24 months.
If this brief commentary has stimulated your interest, I suggest that you obtain a copy of Wisdom of the CEO and check out the Table of Contents. Determine for yourself this book appeals to you as much as it did to me. Most of us have few opportunities to share the thoughts of even one CEO of a major global corporation. Thanks to Dauphinais, Means & Price, we can now do so with 29.
I was particularly dismayed at Middle-school level comments such as "Our work with clients and with the analysis of markets suggests that growth energizes those firms and management groups that creates outstanding shareholder value." It's classic rhetoric that makes Dilbert's life a living hell, and shows just how headless large corporations really are.
I also recommend a book my company uses successfully for its leadership development program - it has worked well with new and existing managers: "The Leader's Guide: 15 Essential Skills."