I had read a book about Coe written by Put Butcher (The Perfect Distance) and I was very curious about Coe's books as well. The title suggests some kind of sporting approach or methodology, however, the book is about project management. Nevertheless, it is a good one. Seb trains the reader how to create a vision, set the goals and finish as a winner based on his own sporting and business experiences. If you like to know what is behind the scenes (2012 London Olympic Games or the race memoirs of Coe), I can advise to read it. But do not expect a brilliant masterpiece, it is only a good, readable book.