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Amazon.co.uk Review
"We invest in great entrepreneurs, with sound business models that will make money", says Amis, himself a veteran of 15 investments. Of course. But the trick is knowing which to choose from the thousands of hopefuls vying for your investment cash. The writers eliminate as much risk as possible, with seven fundamentals of early-stage investing: sourcing, evaluating, valuing, structuring, negotiating, supporting and harvesting. Each is set out in fine detail, and at each stage you rigorously research and examine your project--deciding whether to proceed or fold each time. No one is pretending this is risk-free. "If you are the best going, you'll hit it out of the park 10-15% of the time. That's one of the scariest things about angel investing", admits one angel.
Still interested? Then you will need plenty of money. Amis and Stevenson reckon $25,000 for a worthwhile single investment... and they don't believe in single investments. "Early-stage investing is like drilling for oil ... you can't just do one", one angel advises.
Winning Angels is a superbly organised and invaluable handbook to start-up investing. You will examine the shape of a typical deal, from chance contact at a networking group to flotation on the stock market. And all the time, you will be told to ask questions. What does my intuition tell me? Do I have experience in this area? Is there a clear product and revenue possibility? And you will learn about leaving people wanting to deal with you in the future. Very wise--that next one could be the real thing. --John Rennie
Review
"Entrepreneurs would do well to read and reflect on the contents of the book before they seek funding." – Peter Crisp, founding partner of VenRock Venture Capital
"Winning Angels is required reading by angel investors and entrepreneurs. It is the best book on the subject of angel investing." – David Gladstone, Venture Capitalist, angel investor, and author of Venture Capital Handbook and Venture Capital Investor "This book will be a framework helping angels to become winning angels and helping start-up entrepreneurs understand the criteria for support from winning angels." – Bert Twaalfhoven, angel in 24 deals in over 10 countries, Venture Capitalist, and founder of Europe's 500
"In its ever-bigger deals with more predictable pay-offs, the traditional venture capital industry has itself become ripe for disruption. Winning Angels provides a wonderful tutorial for how angel investors can make this happen." – Clayton Christensen, Harvard Business School professor and author of The Innovator's Dilemma
"This is a book about effective execution in a chaotic environment. A must-read for both angels and entrepreneurs." – Wade Myers, Harvard Baker Scholar, US Army Ranger, and founder and CEO of Interelate "Winning Angels shows how many styles and frameworks there are that work, and reinforces how this early stage investing is still hard work." – Michael Rockefeller, member of the Venrock Board, and CEO of Active Media "This is the first world class book on early stage investing, I wish I'd had it years ago." – Prince Heinrich von Liechtenstein, international angel investor, and co-founder of FirstFive
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Customer Reviews
The format is almost like that of a series of powerpoint slides with lots of bullet points, short paragraphs, pull quotes, etc.
But that simply makes it unreadable.
Would have been better turned into literate sentances and flowing paragraphs. But if you can stick the language, the underlying facts and experience they refer to are sound.
The easy to follow step by step approach can be used far beyond angel investing.
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