This is substantially better than the first installment in this new series "The Enchantment Emporium
which left me baffled because I just didn't understand enough of the mythology and magical framework which was the foundation for the story. There is more explanation of the magical world in which the Gale family live in this book and slightly less juxtaposition of wild and ancient magic with apple pies. The author still hasn't really spelt out the full backstory yet though and I think that it is a mistake because the glimpses we see such as the sexual threesome and the death of the grandfather just don't make sense without more information.
In this book, however, the main story is about Charlie, the musical and wild Gale girl, and the theft of their sealskins from some selkies on the Canadian coast. This main story is well told, although there is a mite too much preaching about the evils of oil companies. If the book was mainly about Charlie's attempts to find the thief and stop what is happening it would have been a better story but the main magical theme gets in the way and obscures the storyline because you just don't know everything that is happening.
Some of this book is very good, there is some witty and amusing writing and some fine character building, but on the whole it is a frustrating read because you can see all the way through how it could have been a much better reading experience.