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The White Ladder Diaries: The Pain and Pleasure of Launching a Business [Paperback]

Ros Jay
4.1 out of 5 stars  See all reviews (14 customer reviews)

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The White Ladder Diaries: The Pain and Pleasure of Launching a Business The White Ladder Diaries: The Pain and Pleasure of Launching a Business 4.1 out of 5 stars (14)
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Book Description

26 Jan 2004
Ros Jay and her partner, Richard Craze, first had the idea of starting their own publishing company, White Ladder Press, in the summer of 2002. This book is her personal journal account of launching the business. It tells the story of how they overcame their doubts and anxieties and brought the company to life for only a few thousand pounds, and set it on its way (this is White Ladder's third book). The White Ladder Diaries isn't all theory and recollections. It's a real life, day-by-day diary of all those crucial steps, naive mistakes and emotional moments between conceiving the idea for a business and launching the first product, the book Kids & Co. It records the thinking behind all those vital decisions, from choosing a logo or building a website, to sorting out a phone system or getting to grips with discounts. Ros Jay has drawn on her long experience advising small businesses to give practical pointers for other people going through the same process. The diary is littered with tips and advice, whether you want to know how to register a domain name or how to write a press release.


Product details

  • Paperback: 224 pages
  • Publisher: White Ladder Press Ltd (26 Jan 2004)
  • Language: English
  • ISBN-10: 0954391411
  • ISBN-13: 978-0954391416
  • Product Dimensions: 21.2 x 13.8 x 2.2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: 837,806 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"To start a business from scratch with a great idea but little money is a terrifying but thrilling challenge. White Ladder is a fine example of how sheer guts and drive can win the day." Tim Waterstone"

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"To start a business from scratch with a great idea but little money is a terrifying but thrilling challenge. White Ladder is a fine example of how sheer guts and drive can win the day." Tim Waterstone

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First Sentence
Rich and I have just had a really exciting idea. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
10 of 11 people found the following review helpful
5.0 out of 5 stars It is just like what happened to me! 12 Feb 2004
Format:Paperback
Anyone who has started their own business will be familiar with the trials and tribulations that you go through, but it is so great to hear it from other people. BT, the banks, and most big companies are all the enemy and most other small businesses are all life savers. It is the psychological side which is so refreshing to hear. There are tons of books about how to be a successful entrepreneur but very few about how to be a successful pre-entrepreneur. I am 85% of the way through launching my own small business, and reading this book will help push me through the last 15% more quickly and with a much better attitude!
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3 of 3 people found the following review helpful
5.0 out of 5 stars Fantastic read! 8 Mar 2006
Format:Paperback
This is THE guide to starting your own business. Non nonsense, no frills advice and beautifully written - I would definitely recommend this book to anyone thinking of starting a business.
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9 of 10 people found the following review helpful
5.0 out of 5 stars Telling it how it is 18 Mar 2004
Format:Paperback
This book is a "warts and all" journal of setting up a publishing business from scratch. The personal account succeeds far better than most "business guides" in showing potential entrepreneurs how to take the essential step of converting ideas and intentions into successful action.
There are plenty of books available that tell you what you ought to do in order to start a business. There are very few that inspire and enthuse the reader in the way this journal does.
The IPG is frequently asked for reading recommenations. The White Ladder Diaries has gone straight into the list of books we recommend to new or potential publishers (the others being Marketing Books by Alison Baverstock, Publishing for Profit by Thomas Woll, and Clarke's Publishing Agreements ed. Lynette Owen).
Although my professional interest is specifically in the publishing arena - I am sure that this book will be an inspiration to anyone considering taking the brave step of setting up their own business.
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8 of 9 people found the following review helpful
2.0 out of 5 stars This book falls in an odd category 4 Dec 2004
By A Customer
Format:Paperback
This book follows the personal journey of two people as they set up their own publishing business. While nosey people who like the idea of fly-on-the-wall business books will enjoy this - people looking for any substance or big breakthroughs will find it lacking.
Many of the author's big discoveries are pretty common and some of the recommendations are well, pretty much lacking in authority or substance. It seems like they're passing sometimes dubious information they've been given on verbatim without really knowing if it's actually useful.
I do quite like the authors after reading about their trials and tribulations - but I think the book does a better job of making you like them than it does of passing anything useful on to budding entrepreneurs.
This book falls in an odd category between entertainment (without drama) and education (without substance).
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8 of 9 people found the following review helpful
5.0 out of 5 stars A breath of fresh air 10 Feb 2004
By Lizzi H
Format:Paperback
I'm planning to start a business and have read loads of books on the subject, as I would advise anyone to do. This one is different from the rest. It gives the emotional angle as you follow the author's journal of starting a publishing company. It is as gripping as fiction and gives you the mistakes and the disheartening bits as well as all the positive stuff that you get from other books. By the end of the book you really like the author and are rooting for her business to do well. The book also contains masses of really useful information about how to do the practical stuff like registering for Vat and writing press releases and so on. If you want to set up your own business read everything you can get your hands on, and make sure this book is on your reading list.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Wonderful, wonderful 27 Feb 2006
By A Customer
Format:Paperback
"To start a business from scratch with a great idea but little money is a terrifying but thrilling challenge. White Ladder is a fine example of how sheer guts and drive can win the day."
TIM WATERSTONE
PLANNINGABOVEANDBEYOND.COM, April '05 "White Ladder is a publisher of books about how to sort out everyday life better using skills predominantly drawn from business. So Ros Jay kept a diary about the first few months of setting up the business and brought it out as one of their first titles. What I like about this book how realistic is the account of the thrills and spills. Setting up a business doesn't ever go to plan - lots of things take longer or don't work as you anticipate and likewise the successes can be just as unexpected which can be a blow to the ego. There's a lot of detail which if you're not in the publishing business can be overwhelming - though if you want to get into publishing I think it has to be one of the best primers ever written! BT certainly don't come out of it very well. But it gives a real insight into living on the edge - it's not all anecdote though. All the way through the principles behind setting up a business are codified. There's even a summary of all of them at the end. And it won't surprise you that the book also contains promos for the other titles White Ladder have now brought out. A great read if you want to know how starting a business feels."
Idea of the week: Tips that turn your leap into a small step
"MAYBE you'd love to start your own business but can't get your head around the concept of how to make the leap from good idea to running an actual business. If so, this book is for you, writes Rachel Bridge.
Read more ›
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Most Recent Customer Reviews
4.0 out of 5 stars Small business know-how
Having read and enjoyed several books from White Ladder's eclectic list I was intrigued enough to want to read this account of how they started their publishing business. Read more
Published on 19 July 2010 by Yorkshire Lass in Exile
5.0 out of 5 stars Excellent & inspiring.
This is a well-written, entertaining and extremely useful insight into setting up a publishing company. Read more
Published on 28 Feb 2005
5.0 out of 5 stars At last - a real book for real people
I've just finished reading this book as I'm in the process of setting up my business. It has given me masses of ideas - the author and her husband are full of fascinating and... Read more
Published on 4 Jan 2005 by Mike
2.0 out of 5 stars Sadly depressing
This book covers the basics of starting a publishing business but doesn't extract basic principles beyond the obvious. Read more
Published on 1 Jan 2005 by lovetolearn
2.0 out of 5 stars Mundane and depressing
This is a book that deals with the mundane. There are no great principles, and at the end of the day there's no great joy or hope in it. Read more
Published on 25 Dec 2004
3.0 out of 5 stars Good book that finishes before the story concludes
I enjoyed reading this book - the tone is light and it deals with the practicalities of starting a business. Read more
Published on 6 July 2004
5.0 out of 5 stars I couldn't have done it without this book
In the space of one month this book has turned my life around. I have been wanting to start my own business for over ten years. Read more
Published on 10 Feb 2004 by "bookyboy2"
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