The success of today's whisky industry is largely due to the commercial drive and foresight of a select group of whisky merchants who took the business by storm in the late 18th and early 19th centuries. This is the story of how Dewar, Buchanan, Walker, Bell and Mackie established their brands and kick-started the industry. The men had much in common: they were all Scots from humble beginnings, served long apprenticeships and ultimately set out on their own to build their companies. This book shows how they changed the face of the world of whisky by taking the industry by the scruff of the neck and creating many of the sales techniques and the actual business culture still in existence today.
The Whisky Barons
and over 1.5 million other books are available for Amazon Kindle . Learn more
| ||||||||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details. Learn more. |
Book Description
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, and more.
Product Description
About the Author
Allen Andrews was born in Greenwich in 1913 and was educated at Bancroft School and St John's College, Oxford. Many of his books have been translated into foreign languages.
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
By Dormouse210
Format:Kindle Edition|Amazon Verified Purchase
Very readable, packed with interesting anecdotes. A comprehensive record of all the Whisky Barons and their lives. Thoroughly interesting and most enjoyable.
Format:Kindle Edition|Amazon Verified Purchase
I bought this book because I love whisky and I expected it to be a book about whisky. I have read several books describing how whisky is made etc and wanted to see if this offered any new insights. When I started reading I was suprised to find that it was not as I expected but the more I read the more intrigued I became. It was a fascinating biography of the great names who pioneered the selling of whisky and how through their tenacity and entrepeneuring skills their whiskys have now become household names. The book has given me a whole new insight into the history of the drink I enjoy. For anyone who enjoys a nice glass of whisky I would recommend this book as a most enjoyable accompaniment to a glass of the highland nectar.
By F. R. Wayman
Format:Kindle Edition
Has given me a real appreciation of blended Whiskey. I tend to drunk pure malt but am now wanting to get through some cutty sark, white and black and dewers!
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Biography > Historical > Britain
- Books > Biography > Historical > Countries & Regions > Europe
- Books > Business, Finance & Law > Biographies & Histories > Biographies & Memoirs
- Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Books > Business, Finance & Law > Economics
- Books > Food & Drink
- Books > History > Britain & Ireland > Scotland
- Books > Science & Nature > Food & Farming > Food Science
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
