This work maps how the economic world has been turned upside down by technology, globalism and the death of job security. It takes up the thread of thought established in Negroponte's "Being Digital", in terms of asking how our lives will change in a world where technology is the major currency.
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"This is a wonderfully refreshing read. You've heard the standardstories--the gee-whiz optimism of the technophiles, the pessimism of theneo-luddites. Coyle offers something completely different. Each chapteroffers a novel, often unsettling perspective about the future. For sure shewill turn out to be wrong about some things--but no matter. This is one ofthose rare books that force your thoughts out of their usual grooves." Paul Krugman, Massachusetts Institute of Technology, authorof Pop Internationalism and The Age of Diminished Expectations
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First Sentence
A single imported greetings card with a microchip that plays Happy Birthday when the card is opened contains more computer power than existed on the planet 50 years ago. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
A single imported greetings card with a microchip that plays Happy Birthday when the card is opened contains more computer power than existed on the planet 50 years ago. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5 of 8 people found the following review helpful
Format:Paperback
I found the book interesting in some ways and very annoying in others. The first 4-5 chapters are in my view the most interesting even though I don't agree in some of the statistical surprises. For instance the electronic Happy Birthday card contains more computer power than existed on the planet in 1945 is undocumented and probably only right in some weird measurement. However, I find the overall picture very well written.
The weakness is that many of the last chapters contain more politics and "lets-get-rid-of - government" talks than I expected, and that is not very interesting nor does a lot of it have relevance to the weightless world. Although there are some good points such as the discussion of big cities concentration vs rural development.
Aside from the occasionally political standpoints it is a good and thorough book of the consequenses of the so-called "new economy" on society.
Most Helpful Customer Reviews on Amazon.com (beta)
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4.0 out of 5 stars
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2 of 2 people found the following review helpful
4.0 out of 5 stars
A Good Read!
1 Jun 2001
By Rolf Dobelli
- Published on Amazon.com
Format:Paperback
U.S. Federal Reserve Board Chairman Alan Greenspan originated using "weightless" to describe computer-powered information technology. Diane Coyle employs his metaphor to explain that the European world is afflicted with unemployment and insecurity because of the evolution from industrial output to weightlessness. Her view of the new technology's international economic impact is distinctly European/British. She paints her strategy for managing the digital economy with a colorful but broad brush: better education, international ethical standards, governmental flexibility, liberalism. Her writing features quirky phrases, challenging sentence structure, and a few British spellings. Coyle includes surprising anecdotes and sparkling quotes from diverse sources - a valuable lexicon for further reading. We [...] recommend this book to those with an eclectic, liberal, literate, European view of the difference between the U.S. economic experience and that of the rest of the world. Such a reader will be delighted here.
4 of 5 people found the following review helpful
4.0 out of 5 stars
An interesting read about the future
4 Dec 1999
By Amrit Tiwana
- Published on Amazon.com
Format:Paperback
An interesting read about the future, provocative optimism, and predictive anticipation for the future. Academic researchers will, however, find a missing link---that to theory. But, for the most part, well worth a quick read. The author shows the trees in a world where too many of us care about the trees.
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