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"The Web Content Style Guide is a valuable resource for anyone involved in creating content for the Web."
Janette Young, Managing Information magazine "This comprehensive and authoritative overview of content management starts with useful guidelines to writing and designing web material. If only most webmasters could heed the sound advice given here, then web surfing would be a much happier experience for us all! Following this, the glossary of terms and definitions also deserves thorough reading. Even the more obvious terms are defined to encyclopaedic depth that clearly has benefited from the authors' wealth of experience in content management. I will certainly be recommending this book to people who attend our writing for the web courses." Malcolm Davison, Managing Director, writingfortheweb.co.uk "The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful." Phil Matous, CEO, Taylor Community Credit Union, Michigan, USAProduct Description
"The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful."
Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA
The definitive how-to guide for all writers, editors and publishers of web content. Good writing is the exception rather than the rule on the Web. One reason for this is simply that good writing is hard to do. Another is that many of the people who've been involved with the Web from the beginning have been slow to realize that writing is a very big part of what the online experience is about.While the Web has important non-textual uses, most people who use it spend an overwhelming amount of their online time reading words on a page. It’s not an accident that we call them webpages. It follows that quality content—well written, well edited—is essential for the success of any website.
In addition to quality content, the design of websites must facilitate finding and reading that content. Web design is about content design. It’s about laying out content so that it can be easily read. It’s about organizing content so that it can be easily navigated and searched.
The number-one design principle for the Web is simplicity. Quality web design should be all about making life easier for the reader to find content, and then making it easy for them to read that content.
The Web Content Style Guide aims to codify the rules and standards that make for effective web writing. It also aims to give nontechnical guidance to all those involved in designing and running a website, from the chief executive officer to the junior writer. It examines topics from accessibility to animations, from fonts to forms, from information architecture to intranets, from navigation to newsgroups, from search to style guides.
Every entry is written from the perspective that a website must get the right content to the reader as quickly as possible, in the most readable manner. The fonts entry, for example, discusses the font sizes and types that work best onscreen.
The Web Content Style Guide covers some of the same ground as the offline style and usage guides, but is tailored specifically for online managers, writers, and editors.
Grammar and style issues of particular relevance to the Web that it focuses on include: the key differences between American and British English; how the Web accentuates plagiarism; what sort of dash looks best onscreen; the difference between data, content, information, and knowledge; and when and how to date documents.
If you are involved in a website, whether as a manager, designer, writer, or editor, The Web Content Style Guide is essential for you. It is packed with examples, and is written in a clear, concise, and friendly manner.
Based on the authors’ 40-plus collective years experience in traditional publishing, and 15 in designing content-rich websites, it is always practical. It champions best-practices in web content writing and design, and is not afraid to kill off a few Internet myths along the way.
Like a famous ad for a paint company, The Web Content Style Guide “does exactly what it says on the tin.”
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Most Helpful Customer Reviews
30 of 32 people found the following review helpful
Format:Paperback
I was needing a book that really covered content style, so that my websites were more worthwhile from the readers point of view. Sadly what I got here was 32 pages of little depth on content style, 202 pages of an A to Z of web terms that could have come from any PC magazine, and four pages of sample style. I really needed this book to be 202 pages on content style, as I've been in the business long enough to know what ISP, TCP, and URL stand for.
Ideal for managers then!
11 of 12 people found the following review helpful
Format:Paperback
McGovern and Norton have compiled the definitive guide to making your website simple, clear and easy to use. Nothing is more frustrating than labyrinthine sites that are unclear and difficult to navigate; this book shows you how to strip away unnecessary complications that put your site in this category.
The book is in three sections: writing for the web, designing for the web, and an A-Z of content style. The first section is particularly good, packed with excellent advice about writing for the web, writing in general, and most importantly, editing yourself. Advice on traditional forms of writing by George Orwell, Samuel Johnson, William Faulkner et al are applied. The A-Z is a complete encylopedia of working on the web, which I will be keeping on my desk for frequent consultation.
An ideal reference guide for all writers, editors, publishers and managers of web content.
9 of 12 people found the following review helpful
Format:Paperback
This comprehensive and authoritative overview of content management starts with useful guidelines to writing and designing web material. If only most webmasters could heed the sound advice given here, then web surfing would be a much happier experience for us all! Following this, the glossary of terms and definitions also deserves thorough reading. Even the more obvious terms are defined to encyclopaedic depth that clearly has benefited from the authors' wealth of experience in content management. I will certainly be recommending this book to people who attend our writing for the web courses.
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