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22 reviews
27 of 27 people found the following review helpful
A critical addition to a content strategist's library
8 Sep 2009
Format:Paperback|Amazon Verified Purchase
I am a seasoned copywriter and burgeoning content strategist. My current project is a large scale financial Website. To prepare, I joined some content forums on the Web and sought out the best books available. Three made the cut and The Web Content Strategist's Bible is already a treasured reference. Richard Sheffield gave me absolutely essential ideas for improving my matrices which I can implement immediately. The book also introduces aspects of our discipline that I plan on applying to future projects.
The Web Content Strategist's Bible is well organized and easily digestible - just like good Web content. It is a breezy, but never superficial read. TWCSB gives a complete picture of the expected duties and deliverables for a strategist, so the book is excellent for those just entering the field. However I wouldn't say the book is only for newbies. TWCSB is suitable for anyone who deals with content and has the sense that things are being overlooked or that workflow could be improved. Sheffield clearly outlines the different project phases and associated challenges. Small organizations could use it to help create their content process and make the business case for having a strategist.
Make this part of your required reading and you will automatically be several steps ahead of your competition.
The Web Content Strategist's Bible is well organized and easily digestible - just like good Web content. It is a breezy, but never superficial read. TWCSB gives a complete picture of the expected duties and deliverables for a strategist, so the book is excellent for those just entering the field. However I wouldn't say the book is only for newbies. TWCSB is suitable for anyone who deals with content and has the sense that things are being overlooked or that workflow could be improved. Sheffield clearly outlines the different project phases and associated challenges. Small organizations could use it to help create their content process and make the business case for having a strategist.
Make this part of your required reading and you will automatically be several steps ahead of your competition.
13 of 13 people found the following review helpful
Great tactical guidance to manage web content
13 May 2010
Format:Paperback|Amazon Verified Purchase
I am a marketing manager tasked with managing the content process for our site redesign. This book has been a LIFE SAVER and helped me understand the exact steps that I needed to go through to manage the content build. I bought three books: Content Management Bible by Bob Boiko which has good information but is overwhelming at this stage in my learning as it is the size of a phone book! And Content Strategy for the Web by Kristina Halvorson, which was easy to read and had good information as well but seemed more theoretical. The Web Content Strategist Bible was extremely easy to read, straightforward, process-oriented and tactical. The book and the online bonus material were exactly what I needed to effectively manage the content in our web redesign.
6 of 6 people found the following review helpful
Good overview, but was hoping for more
13 July 2010
Format:Paperback|Amazon Verified Purchase
While this book was a good overview, I couldn't help but feel that it was lacking on details. It was a very quick read (read it on the train on the way to work in one day), and I felt that it would be a helpful resource for someone considering a career change to content strategist. However, only a few pages were actually devoted to the nuts and bolts of Web content strategy, SEO, etc. This would be a better book for someone who is entirely unfamiliar with what a Web Content Strategist does and what is involved in the process of a Web site relaunch (or launch). If you are already familiar with these things, this book probably won't bring much to the table.
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