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The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds Paperback – 4 Mar 2009


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Product details

  • Paperback: 210 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (4 Mar. 2009)
  • Language: English
  • ISBN-10: 1441482628
  • ISBN-13: 978-1441482624
  • Product Dimensions: 14 x 1.2 x 21.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 524,440 in Books (See Top 100 in Books)

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Product Description

About the Author

Richard Sheffield is currently Managing Editor for a Fortune 50 company's Web site in Atlanta, GA. He specializes in Web site content management system issues, editorial workflow, and content development processes. Prior to this, Richard was a Senior Content Strategist in IBM's Interactive Design Studio where he worked on Web content strategy engagements with a long list of IBM's top-shelf clients Richard has a B.S. in Industrial Management from Georgia Tech and an M.A. in Professional Writing from Kennesaw State University. The Web Content Strategist's Bible is Richard's eighth book.

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
I’ve just got "The Web Content Strategist' Bible". It’s shorter but instantly digestible and great if you're just starting on the job or looking to impress your boss. Great examples, plenty of templates and directives..
I’m impressed with Richard's positivism, aptitude and flexibility to change, however, as a professional I'd like to see bit more so I could learn further and even compare with what I already know.
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Format: Paperback Verified Purchase
I am just starting out in the world of Web Content Strategy. This book arrived in the morning and I started reading it, two hours later I had finished and feel much more confident about what my role entails and what I need to focus on in my new career.
I highly recommend this book and will be constantly referring back to it.
It is now my work 'Bible'!
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By K. Wright on 4 Mar. 2014
Format: Kindle Edition Verified Purchase
If you're already working in content strategy, this is a good check-list and sense check. If you're new to the discipline, this will get you up and running with no time wasted.
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By Miguel on 16 Dec. 2010
Format: Kindle Edition
I've found this book very useful. It's concise and focused on practical workflows, including templates and interesting examples.
A must have for Web Content subject.
Good reading, recommended.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 37 reviews
31 of 31 people found the following review helpful
A critical addition to a content strategist's library 8 Sept. 2009
By Stiletto - Published on Amazon.com
Format: Paperback Verified Purchase
I am a seasoned copywriter and burgeoning content strategist. My current project is a large scale financial Website. To prepare, I joined some content forums on the Web and sought out the best books available. Three made the cut and The Web Content Strategist's Bible is already a treasured reference. Richard Sheffield gave me absolutely essential ideas for improving my matrices which I can implement immediately. The book also introduces aspects of our discipline that I plan on applying to future projects.

The Web Content Strategist's Bible is well organized and easily digestible - just like good Web content. It is a breezy, but never superficial read. TWCSB gives a complete picture of the expected duties and deliverables for a strategist, so the book is excellent for those just entering the field. However I wouldn't say the book is only for newbies. TWCSB is suitable for anyone who deals with content and has the sense that things are being overlooked or that workflow could be improved. Sheffield clearly outlines the different project phases and associated challenges. Small organizations could use it to help create their content process and make the business case for having a strategist.

Make this part of your required reading and you will automatically be several steps ahead of your competition.
16 of 16 people found the following review helpful
Great tactical guidance to manage web content 13 May 2010
By Emma James - Published on Amazon.com
Format: Paperback Verified Purchase
I am a marketing manager tasked with managing the content process for our site redesign. This book has been a LIFE SAVER and helped me understand the exact steps that I needed to go through to manage the content build. I bought three books: Content Management Bible by Bob Boiko which has good information but is overwhelming at this stage in my learning as it is the size of a phone book! And Content Strategy for the Web by Kristina Halvorson, which was easy to read and had good information as well but seemed more theoretical. The Web Content Strategist Bible was extremely easy to read, straightforward, process-oriented and tactical. The book and the online bonus material were exactly what I needed to effectively manage the content in our web redesign.
9 of 9 people found the following review helpful
Good overview, but was hoping for more 13 July 2010
By Mandy Schnirel - Published on Amazon.com
Format: Paperback Verified Purchase
While this book was a good overview, I couldn't help but feel that it was lacking on details. It was a very quick read (read it on the train on the way to work in one day), and I felt that it would be a helpful resource for someone considering a career change to content strategist. However, only a few pages were actually devoted to the nuts and bolts of Web content strategy, SEO, etc. This would be a better book for someone who is entirely unfamiliar with what a Web Content Strategist does and what is involved in the process of a Web site relaunch (or launch). If you are already familiar with these things, this book probably won't bring much to the table.
7 of 7 people found the following review helpful
This short book is about web writing/editing -- leaves out a lot 26 Dec. 2010
By L. Mayo - Published on Amazon.com
Format: Paperback
I'm surprised this book got so many high ratings. I got this as a Xmas gift and was very disappointed at how small it was considering it describes itself as a "bible." It's definitely not "bible" worthy. Also, pay attention to the full title, which includes: "The Complete Guide To A New And Lucrative Career For Writers Of All Kinds." The author immediately states that he intends to focus on web writing/editing in the book, while almost ignoring all the other content that a real web content manager might have to deal with as a professional.

Considering the small size of the book and restricted topic, this would be only one of many other books you would need to understand web content management.
6 of 6 people found the following review helpful
A goldmine of practical advice 13 Feb. 2010
By R. Parker - Published on Amazon.com
Format: Paperback Verified Purchase
Richard Sheffield gives us one of the best resources I've encountered for the still-nascent role of Web Content Strategist. His slim volume is packed with practical advice, valuable tools such as spreadsheet templates, and real-world examples from his own experience. He deftly tracks the journey of the Content Strategist through the entire cycle of a website's development or redesign, detailing specific tasks to be accomplished at every phase. I look forward to consulting this little gem of a resource quite often.
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